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How to Maintain Strong Business Relationships
  • 13 February 2019
  • Tiffany C Wright

How to Maintain Strong Business Relationships

When’s the last time you felt an authentic connection with a company? In today’s age of instant gratification, it’s probably been a while—unless you’re counting the mass email blasts clogging up your inbox. In the spirit of the month of love, we’re diving into the topic of relationships by discussing the importance of building and maintaining meaningful, close-knit connections in our increasingly impersonal world.

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Whether it’s making your customers feel like family or cultivating a group of vendors you can count on, relationships are key to small business success. Here are four easy ways to spread some love to your network without maxing out your limited time and resources.

1. Reach Out on the Regular. One of the simplest ways to ensure your relationships remain strong is by staying top of mind with your consumers. By staying fresh in their minds through regular correspondence, you can bet your business will be the first they think of when a need arises for your services. Note that this doesn’t mean inundating your contact list just for the sake of communication. Instead, it means curating focused content your contacts will find relevant.

2. Make It Personal. Many consumers frequent small businesses for a more individualized approach to service. In fact, a 2017 Segment report found that 44 percent of consumers say they are likely to purchase again after a personalized shopping experience. Small gestures, such as personalizing an email greeting or learning the names of your consumers, go a long way in earning loyalty and making your connections feel appreciated. Extend your personalization beyond the business by acknowledging celebratory milestones such as birthdays and big anniversaries.

3. Get Social. An on-demand way to maintain your relationships is through the use of social media. Whether you’re serving your consumers of-the-moment deals or just reminding them of your suite of services, a regularly updated social media profile keeps your business fresh and approachable. As an added bonus, direct messaging on these platforms is an easy (and instant) way to keep in touch, answer questions and connect with your consumers.

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4. Make Time for Face Time. While email is an easy way to reach your audience, nothing compares to an in-person connection. As a small business owner, you have a leg up when it comes to forging personal connections with your consumers, so take advantage of local opportunities to make an impact. Hosting an open house, attending community events and staying open late for valued customers are great ways to keep connections strong. While it may seem simple, interacting face-to-face is the most valuable way to ensure your consumers feel connected and valued by you and your business.

So before you shoot off your next one-size-fits-all email, remember that when it comes to small business, relationships are huge. As you navigate the obstacles of small business ownership, try not to lose sight of why you do what you do, which is to provide relationships, service and support to your network of consumers. Whether you’re looking to more effectively reach your connections or make your marketing efforts more personal, The UPS Store is here to help keep your small business relationships going strong.

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