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How To Market Your Summer Side Hustle
  • 15 July 2019
  • Alex Penfield

How To Market Your Summer Side Hustle

As a small business owner, you’re no stranger to turning your passion into profit. You know how to get a project off the ground, aren’t afraid of hard work and enjoy all of the challenges that come with owning your own business. But what happens when you throw another dream into the mix? If you’re working toward a second venture this summer, you’re not alone. According to CNN, more than 44 million Americans have a side hustle. But whether your listing your space for vacation renters or mowing lawns, you’ll need extra support and resources to juggle both businesses simultaneously. For those bold enough to take the dive into business for a second time, here are a few tips to make your summer side hustle more impactful:

How To Market Your Summer Side Hustle

  • Create an Identity
    • How it helps your hustle: A talented designer can add polish and professionalism to your brand identity. When your brand looks put together, consumers are more likely to put their trust in your business. With a new side venture, simple choices like font and logo can have a large impact on how others view your offering. Wise Business Design offers a variety of design styles and price points, and customers of The UPS Store get an extra 10% off design work.
  • Build Your Online Presence
    • How it helps your hustle: Even if your side hustle is off-line, it’s smart to create a home for your business that can be easily accessed with a quick online search. According to Marketing 360, 96% of searches for a business take place on the internet. Social channels like Instagram and Facebook provide businesses the opportunity to feature a snapshot of their offerings, while websites paint a more in-depth picture of your business.

How To Market Your Summer Side Hustle

  • Spread the Word
    • How it helps your hustle: Nothing beats good old-fashioned word of mouth when it comes to marketing your side hustle. Printing well-designed newsletters to post in local thoroughfares and popular summer hangouts can increase the probability of catching the attention of potential customers. The UPS Store can help with all of your printing needs, including eye-catching flyers.
  • Stay Top of Mind
    • How it helps your hustle: Summer can be a hectic time for consumers. Between switching routines to juggling out-of-school kids, frenzied consumers can benefit from a reminder about your services more than ever. A great way to stay top of mind during this time is by popping up on their social feeds and extending them a special offer. Vionic can help you launch promotions and engage your audience through software that makes it easy to create and manage your deals. Plus, customers of The UPS Store get 52% off the software.

No matter the size or passion of your summer side hustle, The UPS Store can help you pull in the extra profits this season. As a small business owner juggling multiple ventures, it goes without saying that your motivation and entrepreneurial spirit are next level, making you an ideal candidate for The UPS Store Small Biz Challenge. Hosted in the LA and NYC areas this summer, small business owners will compete for cash and prizes as they put their business skills to the test. Get in on the action and register now!

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