- 18 September 2023
- Public Relations
Learn how to create a brand strategy framework to help keep you organized while simultaneously driving sales and building brand loyalty for your small business.
- 30 June 2023
- Public Relations
Learn why and how to create a culture that supports and encourages diversity and inclusion in your small business. Read our latest blog now!
Gen Z. No doubt you have heard of them. Most likely you are curious about them. Just as many small businesses learned to tailor their products, services and marketing toward tapping into the rich millennial market, the same is proving true for understanding the power of Gen Z.
- 06 July 2021
- Alex Penfield
After all of the unexpected and the unknown, the turbulence and the turmoil, the world finally seems to be getting back on its feet. As the economy ramps back up, stir-crazy customers are turning out in droves for the services and products they’ve missed out on over the past year and a half. Shoppers are more than ready for a summer of spending, but is your small business?
- 12 May 2021
- Alex Penfield
Work-life balance, zero commute time, sweatpants. There are a lot of perks that come with working from home. But working remotely is not without its challenges, one of which is the difficulty to build and expand your network without in-person interaction. Traditional networking is all about face time and relies heavily on things like large-scale conferences, business card exchanges and endless handshakes — none of which have been possible over the past year. So, the question then becomes, how do we connect when we can’t be together?