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Navigating through an everchanging landscape as a small business owner or entrepreneur can be a daunting task, especially without help. Our Small Business Blog is a hub of useful information to assist you in overcoming the hurdles only small business owners understand. Look to us for accessible tips and advice you can employ immediately to help tackle the obstacles and challenges you face daily. Simply choose a topic ranging anywhere from building a better business plan to Covid-19 concerns and find the answers you’re looking for.

Topics / Previous Posts Planning (176)
How to Be a Mentor in a Remote World
  • 16 November 2020
  • Leo Covey

How to Be a Mentor in a Remote World

Dr. John C. Crosby, co-founder of the mentorship organization Uncommon Individual Foundation, once said, “Mentorship is a brain to pick, an ear to listen and a push in the right direction.” For small business owners who lead with both their hearts and minds, those are some powerful ingredients to tap into. At its core, mentorship is a rich relationship of trust, care, mutual respect and a myriad of other qualities that we should all strive to bring into the workplace every day.

How to Use National Holidays for Marketing Your Small Business
  • 09 November 2020
  • Taylor Miller

How to Use National Holidays for Marketing Your Small Business

When deciding on which holidays to celebrate each year as you are putting together your national holiday marketing plan, don’t think only of the major holidays; also think of the smaller ones. Along with smaller holidays, there are holidays you can create on your own that are more specific to your small business.

Email Marketing Tips for Holiday 2020
  • 05 October 2020
  • Kayla Meier

Email Marketing Tips for Holiday 2020

When the seasons change and the leaves start to fall, it is the perfect opportunity to turn your attention to the holidays. In these uncertain times, many retailers are changing their holiday season plans. Whether you aim to start your sales earlier, offer outdoor or modified shopping experiences, or simply announce a new collection, creating an email marketing strategy for the holiday season now will help you get ahead later. Here are a few helpful email marketing tips for holiday 2020.

How to Plan Your Holiday Marketing Campaigns
  • 08 September 2020
  • Kayla Meier

How to Plan Your Holiday Marketing Campaigns

Though it might seem like the year has lost its structure, the holidays will soon be here. Prepare for them now with your marketing plan. Over the past few months, customers have increasingly turned to e-commerce for their shopping needs, and that trend is expected to carry over into the holiday season. With the right holiday marketing campaign and e-commerce approach, you can prepare your small business for the challenge of a holiday season in these unusual times.

What is the right size for your business?
  • 13 January 2020
  • Alex Penfield

What is the right size for your business?

Most small businesses are built in a similar way—as lean machines running on little manpower, few resources, and a lot of passion. But everywhere you turn these days, it seems one of these small start-ups has found overnight success, grown exponentially, and landed a larger-than-life IPO. Even if your small business vision is not as elaborate as taking over the world via a ride-sharing service, these blockbuster success stories beg the question, is expanding headcount and resources the only way to reach your entrepreneurial dreams?