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Why We Celebrate Halloween
  • 27 October 2019
  • Leo Covey

Why We Celebrate Halloween

Happy Halloween, everyone! For those who think October 31st is only about hordes of tiny trick-or-treaters: Think again. So put on your favorite costume, and put out a tray of candied apples.

How To Market Your Summer Side Hustle
  • 15 July 2019
  • Alex Penfield

How To Market Your Summer Side Hustle

Whether you’re listing your space for vacation renters or mowing lawns, you’ll need extra support and resources to juggle both businesses simultaneously. For those bold enough to take the dive into business for a second time, here are a few tips to make your summer side hustle more impactful.

How to Harness the Power of Social Media for Your Small Business
  • 10 June 2019
  • Jelani Markus

How to Harness the Power of Social Media for Your Small Business

There are not many free resources that can turn the tide for, or build up, your small business quite like social media can. With that said, here are some tips to help you get the most out of your social media representation.

The Importance of Store Signage and Visual Merchandising
  • 27 May 2019
  • Leo Covey

The Importance of Store Signage and Visual Merchandising

While small businesses have changed a great deal over the centuries, the power of what great signage and visual merchandising can do has not. It is never a bad time to look around your store and ask yourself, “Are my signs, banners and posters working as hard for me as they should be?”

Summer Is Coming: How to Manage Schedules and In-Store Traffic
  • 16 May 2019
  • Alex Penfield

Summer Is Coming: How to Manage Schedules and In-Store Traffic

Whether the season signals a sales lull or an uptick in activity, every small business can benefit from a few seasonal tweaks to its staffing and schedules. As we speed through spring, below are some ways your small business can manage the summer shift.