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CUSTOMER REVIEWS: Why they’re important and how to leverage them
  • 09 September 2019
  • Alex Penfield

CUSTOMER REVIEWS: Why they’re important and how to leverage them

According to Forbes, 90% of customers decide what to buy based on online reviews, and 94% will use a business with at least four stars. This major reliance on digitally sourced reviews means small businesses must win online—from building a strong collection of praise to handling less glowing recommendations. Below are a few tips for leveraging positive reviews, as well as managing negative comments.

How To Market Your Summer Side Hustle
  • 15 July 2019
  • Alex Penfield

How To Market Your Summer Side Hustle

Whether you’re listing your space for vacation renters or mowing lawns, you’ll need extra support and resources to juggle both businesses simultaneously. For those bold enough to take the dive into business for a second time, here are a few tips to make your summer side hustle more impactful.

Big Apps for Your Small Business
  • 01 July 2019
  • Maya Harper

Big Apps for Your Small Business

Whether you are a tech lover or new to the app game, check out our hot list of some of the best apps to help you manage your small business with ease.

How to Harness the Power of Social Media for Your Small Business
  • 10 June 2019
  • Jelani Markus

How to Harness the Power of Social Media for Your Small Business

There are not many free resources that can turn the tide for, or build up, your small business quite like social media can. With that said, here are some tips to help you get the most out of your social media representation.

How to Learn About Your Customers in Order to Retain Them
  • 02 June 2019
  • Jelani Markus

How to Learn About Your Customers in Order to Retain Them

Well-crafted market research can be the difference between enticing customers to visit again or shooing them away.Before you develop any marketing program to retain your customers, try these steps to help research and learn more about them.