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Inside Small Business

Second Annual Survey Reveals Entrepreneurial Spirit Remains Strong

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Inside Small Business

Second Annual Survey Reveals Entrepreneurial Spirit Remains Strong.

The UPS Store surveyed over 5,000 adults in the U.S. gathering a variety of information about the state of small business, technology in business and what fuels the dream.

Looking back: 2019 vs. 2018

Nearly two-thirds of Americans dream of starting their own business, almost identical to last year.

2019 - 65%blue and grey peeps holding hands

2018 - 66%yellow and grey peeps holding hands

This year, being their own boss excites Americans most about owning a small business, up 4% from last year.

sbc-peeps-b.jpg2019 - 57%
sbc-peeps-y.jpg2018 - 53%

Small Business State

54% of respondents say they would rather open a small business than retire, if money or health were not a factor later in life.
62% of Americans hope their child, or a child they know, would grow up to start their own business, whereas for small business owners, it’s 81%.
72% of small business owners believe the current economy is a positive factor for the small business climate, compared to 42% of non-small business owners.

Bring on the Technology

Nearly two-thirds of respondents believe articial intelligence will be helpful for small businesses competing in the future.
And more than two-thirds believe automation is beneficial for small businesses.

What Fuels the Dream: Freedom, Pride, and Community Support.

The majority of respondents make plans to support a small business when it opens in their community.
Methodology: The UPS Store commissioned Atomik Research to run a general population online survey of 5,009 adults in the United States. The margin of error fell within +/- 1 percentage point with a confidence interval of 95 percent. The fieldwork took place between March 14 and 20, 2019. Atomik Research is an independent creative market research agency.