The origins of branding go back thousands of years and in today’s modern world of business and commerce, branding helps to differentiate your products and services. When your small business is properly branded, it can leave a lasting imprint on your customers’ hearts, minds and wallets.
- 26 April 2021
- Jelani Markus
If you produce and sell a product or provide a service, the chance that some customer somewhere has written a review about you is nearly 100%. Reviews have become an absolutely essential tool for customers in this day and age who want to have their voices heard. If customers love what you bring to the table, you’ll hear about it. The same is also true if they aren’t satisfied.
- 19 April 2021
- Alex Penfield
Running a small business requires a lot of thinking on your feet. But while agility is essential in the world of entrepreneurship, it also pays to have some form of a marketing strategy in place. A marketing strategy is the section of your business plan that outlines how you will price, promote and sell your product or service. It determines where your business fits into the market landscape and can serve as an integral framework for how your small business operates on a day-to-day basis. Doing the necessary legwork to build a solid marketing plan can be a big revenue driver and help to sustain the overall success of your business over time.
- 12 April 2021
- Dr. Billy M. and Jelani Markus
Search engine optimization (SEO) is a collection of techniques you can use to improve your site's visibility in a search engine's organic search results, which can be an effective tool for marketing your small business. If you want to learn more about the basics of SEO for your small business and how to get started, you're in the right place.
- 05 April 2021
- Jelani Markus
As a small business owner, tax planning can be a year-round event, considering all the record-keeping and quarterly payments you have to make to the Internal Revenue Service (IRS). Your tax-related activities will inevitably heighten during the tax season to comply with the April 15 deadline (extended to May 17 for all individual, sole-proprietor and single member LLCs). Depending on your business structure, filing your taxes can be simple (e.g., sole proprietorship) or complex (e.g., C corporation).