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Toys for Tots Literacy Program

Providing children direct access to resources that will enhance their ability to read and communicate.

Toys for Tots Literacy Program

Together The UPS Store® network and the Marine Toys for Tots Foundation provide books to less fortunate children.

Launched in March 2008, the Toys for Tots Literacy Program offers the nation’s most economically disadvantaged children the ability to compete academically and to succeed in life by providing them direct access to books and educational resources that enhance their ability to read and to communicate effectively. The UPS Store, Inc. and its network of of nearly 5,000 The UPS Store locations across the U.S. are the exclusive sponsors of the Toys for Tots Literacy Program.

Every dollar donated helps support local youth, putting books into the hands of children who need them most.

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With your help, we've contributed nearly $8 million, helping to deliver more than 44 million books to children across the country. Thanks to your support, we provided our highest annual donation to date in 2020 at nearly $2 million!

To further champion the mission of the Toys for Tots Literacy Program, The UPS Store, Inc. has participated in the iconic Rose Parade® known as “America’s New Year Celebration” since 2017. On January 1, 2021, The UPS Store was featured in the Rose Parade's New Year Celebration, a reimagined televised special that showcases how we serve our communities through the Toys for Tots Literacy Program and shares a glimpse of our majestic floats from years past in a special segment.

Tournament of Roses Logo

Learn more about our proud participation in the Tournament of Roses® Parade. As we gear up for the 2022 Tournament of Roses Parade, we're excited to showcase the construction process of our latest float, "Rise, Shine & Read!" Check out the float's journey:

For added fun, download this kid-friendly activity sheet celebrating the joys of reading!

Get Activity Sheet

Toys for Tots Literacy Program - Activity sheet banner

To learn more, please visit Toys for Tots Literacy Program.

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