The Magic of Mentorship
Introducing the 2027 float entry for The UPS Store, “Welcome to What's Possible,” celebrating mentorship and the possibilities it can inspire. This year's design reinforces the magic behind mentorship and highlights the importance of knowledge. Just as our franchisees can help customers and small business owners bring their ideas to life, the float highlights how guidance, knowledge and support can help turn big dreams into reality. Read more about our magical entry here.
A Look Back at The UPS Store Floats
These floats wouldn’t be possible without the help of passionate volunteers who invested hundreds of hours gluing and placing every flower, seed, and leaf into place. The UPS Store is honored to have been continuously awarded recognition for our float entries.
- 2026 float titled Sharing Skills for Success recipient of the Director Award, featured a sporty seahorse expertly coaching his young through a synchronized swimming routine, inspiring viewers to discover the extraordinary power of collaboration.
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2025 float titled Helping Dreams Take Flight, recipient of the Judges Award, featured a mother pterodactyl proudly watching her two offspring soar to the sky for the first time.
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2024 float titled Beat of Achievement, recipient of the Bob Hope Humor Award, featured a 35-foot-tall, musical crocodile surrounded by a posse of flamingos and tropical birds cheering him on.
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2022 float titled Rise, Shine & Read!, recipient of the Sweepstakes Award, featured a colorful rooster standing on a stack of books, reading to his chicks.
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2020 float titled Stories Change Our World, recipient of the Sweepstakes Award, featured a community of Tamarin monkeys, toucans, lizards, and sun conures in a majestic tropical rainforest.
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2019 float titled Books Keep Us on Our Toes, recipient of the Sweepstakes Award, featured a ballerina-aspiring ostrich inspired by the famous story of Swan Lake.
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2018 float titled Books Bring Dreams to Life, recipient of the Extraordinaire Award, featured an animated sea monster that “swam” down the parade route.
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2017 float titled Books Bring Us Together, recipient of the Isabella Coleman Award, featured a 42-foot giraffe reading books alongside animal friends and the U.S. Marine Corps teddy bear.
2026 float titled Sharing Skills for Success
2025 float titled Helping Dreams Take Flight
2024 float titled Beat of Achievement
2022 float titled Rise, Shine & Read
2020 float titled Stories Change Our World
2019 float titled
Books Keep Us on Our Toes
2018 float titled
Books Bring Dreams to Life
2017 float titled
Books Bring Us Together