Main Content

Rose Parade

Since 2017, The UPS Store® has proudly participated in the Rose Parade® with floats that highlight the importance of childhood literacy.

Through each of our five, award-winning floats in the Rose Parade, The UPS Store inspires a love of reading and the importance of providing children access to books and educational resources.

Watch this 60 second commercial to experience "What We Build"

The UPS Store is the exclusive sponsor of the Toys for Tots Literacy Program and works closely with the Marine Toys for Tots Foundation to provide hope to children.

The UPS Store Float Wins Top 2022 Rose Parade Award for the Third Time

We’re honored that the Tournament of Roses once again recognized our literacy-inspired float with the 2022 Sweepstakes Award, the 133rd Rose Parade’s top prize for the most beautiful entry. As the parade’s official literacy partner, our “Rise, Shine & Read!” float celebrates the positive impact of childhood literacy and highlights our collaboration with the Marine Toys for Tots Foundation in supporting the Toys for Tots Literacy Program.

Our float made headlines nationwide! Get a recap in the Los Angeles Times.


As the official literacy partner of the 2022 Rose Parade, The UPS Store gave 10,000 books to Floatfest attendees.

A Look Back at The UPS Store Floats

The iconic Rose Parade enables The UPS Store to shine the light on childhood literacy in a unique and creative way through the presentation of breathtaking and fanciful floats. Supporting communities across the country, each The UPS Store is locally owned and operated. Every dollar donated to the Toys for Tots Literacy Program stays local to provide books to children in need.

Each float is brought to life through natural materials like seeds, fruit, leaves, and of course, thousands of flowers from all over the world. These floats wouldn’t be possible without the help of passionate volunteers who invest hundreds of hours gluing and placing every flower, seed and leaf into place. The UPS Store is honored to have won the Rose Parade's prestigious top prize in 2022, 2020 and 2019. The Sweepstakes Trophy is presented to floats for the most beautiful entry, encompassing overall float design, floral presentation and entertainment.

From the 2020 Rose Parade: The UPS Store Presents, Tell Your Tale, A Collection of Short Stories.  Download digital version.
  • 2022 float titled Rise, Shine & Read!, Sweepstakes Award, featured a colorful rooster standing on a stack of books, reading to his chicks
  • 2020 float titled Stories Change Our World, Sweepstakes Award, featured a community of Tamarin monkeys, toucans, lizards and sun conures in a majestic tropical rainforest
  • 2019 float titled Books Keep Us On Our Toes, Sweepstakes Award, featured a ballerina-aspiring ostrich inspired by the famous story of Swan Lake
  • 2018 float titled Books Bring Dreams to Life, Extraordinaire Award, featured an animated sea monster that “swam” down the parade route
  • 2017 float titled Books Bring Us Together, Isabella Coleman Award, featured a 42 foot giraffe reading books alongside animal friends and the U.S. Marine Corps teddy bear
The UPS Store's 2020 Rose Parade float featuring monkeys, birds and flowers
The UPS Store's 2019 float featuring a ballerina-aspiring ostrich
The UPS Store's 2018 float, featuring an animated sea monster
The UPS Store's 2017 float, featuring a 42 foot giraffe with animal friends
The UPS Store's 2020 Rose Parade float featuring monkeys, birds and flowers
The UPS Store's 2019 float featuring a ballerina-aspiring ostrich
The UPS Store's 2018 float, featuring an animated sea monster
The UPS Store's 2017 float, featuring a 42 foot giraffe with animal friends

Toys for Tots Literacy Program

Since 2008, The UPS Store has contributed over $11 million to the Toys for Tots Literacy Program, helping to deliver more than 45 million books and educational resources to children in communities across the U.S.

You can help support childhood literacy in one of two ways:

Donate In-Store      Donate Online

Small Business Essentials