The UPS Store Toys for Tots Literacy Program - 2018 Tournament of Roses Parade

2018 Tournament of Roses Parade®

The UPS Store teams up with Toys for Tots to showcase the importance of childhood literacy.

The UPS Store marked its second Tournament of Roses® Parade appearance with an award-winning float!

The 2018 parade theme was Making a Difference, a perfect fit with The UPS Store Toys for Tots Literacy Program, which helps put books into the hands of the children who need them most. Our fun and whimsical float for the 2018 parade was themed Books Bring Dreams to Life with Bessie, our magical and animated sea monster bringing home this year's Extraordinaire Award.

Inspired by our 2018 float, you can download and print this fun coloring and activity sheet for your little ones this holiday season. Enjoy.
The UPS Store Toys for Tots LIteracy Program - Coloring & Activity Sheet

Watch the highlight video of The UPS Store participation in the 2018 Tournament of Roses® Parade.

Toys for Tots Literacy ProgramSince the literacy program began in 2008 as an exclusive charity for The UPS Store, we have helped steer more than $4 million in donations to this worthy cause. Donate now and help us make this our strongest year yet.



You can help support childhood literacy in one of two ways:

Donate at your local The UPS Store      Donate Now Online

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