Main Content

The UPS Store Celebrates Sweepstakes Award Win and Literacy in the 2020 Rose Parade®

2020 Tournament of Roses Parade®

Tell Your Tale
The UPS Store Presents, Tell Your Tale: A Collection of Short Stories.  Download digital version.

Sweepstakes Award winner, The UPS Store teams up with Toys for Tots to showcase the importance of childhood literacy.

The UPS Store, Inc. made its fourth appearance at the Rose Parade®, winning the Sweepstakes Award for its inspiring float, "Stories Change Our World," created to underscore the need to improve children's literacy on the national stage and instill the spirit of hope. The Sweepstakes Trophy is presented to floats for the most beautiful entry, encompassing overall float design, floral presentation and entertainment. This is the second year in a row that The UPS Store, Inc. won the parade's prestigious top prize.

At 35 feet tall and 55 feet long, the float featured thousands of fresh flowers with animated animals and three sparkling waterfalls, all of which were synchronized and powered by a state-of-the-art hydraulic system. The float was meticulously adorned with diverse floral varieties, from vibrant blue statice blossoms to 25,000 dark pink Hot Lady roses.

The fanciful float served as inspiration for the winning younger authors of "Tell Your Tale," a short story contest. Their stories were included in a special anthology book, in which 10,000 print copies were handed out at the Post Parade: A Showcase of Floats event January 1-2. Additionally, a number of the books were distributed in braille to the Los Angeles area to support literacy for children that are visually impaired. Read along with us and download your copy today.


Parade Day: check out pictures of our award-winning float and post-parade festivities!

The UPS Store's award-winning float at the 2020 Rose Parade
The UPS Store's 2020 Rose Parade float and sweepstakes award display
Children receiving
The UPS Store's float in the 2020 Rose Parade procession, with audience watching
The UPS Store's booth at the 2020 Rose Parade
The UPS Store's award-winning float at the 2020 Rose Parade
The UPS Store's 2020 Rose Parade float and sweepstakes award display
Children receiving
The UPS Store's float in the 2020 Rose Parade procession, with audience watching
The UPS Store's booth at the 2020 Rose Parade

Download This Free Coloring and Activity Sheet 

Inspired by our 2020 float, you can download and print this fun coloring and activity sheet for your little ones. Enjoy!

Get Activity Sheet

2020 Rose Parade - Coloring & Activity Sheet banner

Toys for Tots Literacy Program

Since the literacy program began in 2008 as an exclusive charity for The UPS Store, we have helped steer more than $5 million in donations to this worthy cause. Donate now and help us make this our strongest year yet.

You can help support childhood literacy in one of two ways:

Donate In-Store      Donate Online

Featured Services