The UPS Store Presents, Tell Your Tale: A Collection of Short Stories. Download digital version. Sweepstakes Award winner, The UPS Store teams up with Toys for Tots to showcase the importance of childhood literacy.
The UPS Store, Inc. made its fourth appearance at the Rose Parade®, winning the Sweepstakes Award for its inspiring float, "Stories Change Our World," created to underscore the need to improve children's literacy on the national stage and instill the spirit of hope. The Sweepstakes Trophy is presented to floats for the most beautiful entry, encompassing overall float design, floral presentation and entertainment. This is the second year in a row that The UPS Store, Inc. won the parade's prestigious top prize.
At 35 feet tall and 55 feet long, the float featured thousands of fresh flowers with animated animals and three sparkling waterfalls, all of which were synchronized and powered by a state-of-the-art hydraulic system. The float was meticulously adorned with diverse floral varieties, from vibrant blue statice blossoms to 25,000 dark pink Hot Lady roses.
The fanciful float served as inspiration for the winning younger authors of "Tell Your Tale," a short story contest. Their stories were included in a special anthology book, in which 10,000 print copies were handed out at the Post Parade: A Showcase of Floats event January 1-2. Additionally, a number of the books were distributed in braille to the Los Angeles area to support literacy for children that are visually impaired. Read along with us and download your copy today.
Parade Day: check out pictures of our award-winning float and post-parade festivities!