Main Content

Back to Blog List

4 Ways to Become a Small Business Superhero
  • 31 May 2017
  • Daniel Vahab

4 Ways to Become a Small Business Superhero

Even though your small business is, well, small—it may not always be that way. After all, leading Fortune 500 corporations began as start-ups, with Apple founders, for instance, initially working out of a garage. And in looking to the future, your goals and efforts should include scaling out your business by putting the necessary teams, products, services, and processes in place. Unfortunately, many small businesses go under in the first few months or years. But you do not have to be a statistic. Do not just survive: Instead, work to actively thrive by being a small business superhero. Here are four things you can do to stand out as a hero in your field.

1. Recruit, hire, and train the best team

Human capital is the most important part of your business. After all, you will not gain a desirable return on investment from your team if your staff members have bad attitudes or are lacking the necessary skill set. But when you have experienced team members who possess a can-do attitude, the sky is the limit. Your business, employees, and clients will all benefit.

Look for people with well-rounded skills, ample experience, and proven results to grow and succeed. You may even want to perform a background check to ensure that there are no red flags in a potential candidate's background and prior experience. It is also important to keep an applicant's personality in mind, as you want to make sure that he or she will be able to work well with the rest of your team.

Across job sites, you should proactively research potential candidates with Boolean search keywords relating to the job title and the necessary skills and experience. In the job description, you should make sure to specify who you are looking for in terms of years of experience, technical chops, and other expectations.

Once you have a full staff, you should make an effort to retain and grow your team professionally for a variety of reasons. First of all, employee turnover can serve to have a negative impact on the relationships your team has already developed with certain clients. Furthermore, hiring new employees requires significant cost, time, and effort on your end — during both the recruitment and training process.

In order to retain your valuable employees, you should make an effort to create a positive workplace culture and environment. To this end, it is important that you are constantly aware of yourself and your relationship with others. Overall, you must always try to interact with your team in a positive, welcoming manner. And you must provide your employees with human resources documents and guidelines that help everyone understand how to create and maintain a respectful work environment.

2. Personalize your customer service

As a best practice, you should treat every customer as crucial to your company's survival. In the beginning, the revenue from each of these clients may even be critical to keeping the lights on. Try to provide each client with personalized attention and cater to their individual wants and needs. Even at the executive level, make the time to speak to as many clients as possible. Try to check in with them on an ongoing basis and offer extra support beyond what they are paying for. This type of dedicated attention will make your clients feel special, positioning them to become a great, organic source of referrals. As it is often said, relationships are the greatest currency in a business.

3. Create a proven marketing process to retain and grow business

In order to be successful, you must ensure that your target customers know about the products and services you offer. Whether you have an e-commerce website or run a brick-and-mortar retail shop, marketing is essential. The good news is that nowadays there are a number of available resources that can help you get the word out and engage potential customers for free (or little cost). For instance, you can start a blog, create an e-newsletter, and launch social media channels across Twitter, Facebook, and LinkedIn. As a best practice, you should also leverage your social channels as a valuable source to gain key customer insights. For example, you can conduct Twitter polls to ask your community what promotion or product they would be most interested in. You can even have these users vote on a new logo or name to increase their personal relationship with your business.

4. Streamline processes to save time and maximize productivity (and revenue)

Starting and growing a small business can feel overwhelming at times, as you are forced to wear multiple hats and manage a variety of different priorities and deadlines. One of the keys to success is to keep your business organized. Take an inventory of how much time you spend on each client and task, and re-prioritize based on your bottom line and long-term objectives. Do not forget the famous Pareto principle 80/20 rule, which argues that 80% of your results come from 20% of your efforts. Figure out what tasks and activities are major time-wasters, and devote more time and energy to what is actually working.

By taking the above steps, you can streamline your operations and provide a better experience for both your employees and your customers. Are you ready to become a small business superhero?

Back to Blog List