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Outsource to Increase Efficiency and Focus on What You Do Best
  • 08 May 2018
  • Tiffany C Wright

Outsource to Increase Efficiency and Focus on What You Do Best

As a small business owner, your focus is likely on your profit. Therefore, to save money, you may be very reluctant to pay someone else to do things that you can take care of yourself. However, this mode of thinking can seriously limit your firm from growing. You become the bottleneck to your business' growth.

Hiring or outsourcing to someone who can do what you can do – but do it faster, more accurately or better in another way will benefit you by increasing your efficiency.

Hiring an employee is a major step. It involves a commitment to another person and a certain level of sales and organization to support that person's salary and the proper payment of all the payroll taxes, workers' compensation, unemployment insurance and other related payments. Therefore, most small businesses typically start offloading specific duties or tasks by outsourcing.

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What should I outsource?

Here are a few questions you should ask yourself to help you determine the answer:

  • What do I do very well? What do I like to do?

  • What do I not do well at all or what does it take me much longer to do than someone else who knows this area better?

  • What is critical to me in managing the business but is not critical to my customers?

For example, you may work from home as a freelancer selling marketing services to corporations. Is IT important to you? Yes, because if your computer and Internet connectivity go down, you are in trouble. Does your customer use your computer or IT and are you an IT whiz? No. Therefore, IT is a task you can outsource to an individual or company.

If your financial books are a mess because you don’t have the time to attend to them or you don’t think it’s important, be very careful. When you decide to pursue a loan, what will you show the lender? You need financial statements. Therefore, in this case, it makes financial and business sense to outsource to a bookkeeper or accounting services firm.

What are the benefits of outsourcing?

Through outsourcing, you can access expertise that you do not have and do so for far less than you would if you had to hire someone. That IT person can not only help protect your computer from viruses and other malware, they may also be able to help you with your website. That bookkeeper will enable your company to manage its billings and payables. If you need help with cash management, financial statement or lender relationships, you can utilize a CFO firm.

When you outsource, you gain flexibility. You get access to insights and opinions you would not otherwise have. The biggest benefit is that you get to focus on what you do best and on building your business.

For example, marketing is not my talent. I am excellent at strategic marketing – determining who are my customers, why and where are they – but not at creating marketing materials. So once I figured out my messaging and how to get to my customers, I outsourced the rest. I outsourced press video creation, public relations, social media sharing, and more. I realized it would take me hours to do what highly talented people could do in one-third to one-fourth the time. This allowed me to focus on my business, communicating the value we provide and servicing our customers. As the business grew, we hired a marketer and outsourced less.

Stop being overwhelmed.

As a business owner, you can be pulled in many directions. You wear many hats and have a variety of responsibilities. Outsourcing can help prevent all of this from being overwhelming. By offloading critical but non-strategic services such as legal or janitorial /housekeeping, outsourcing enables companies such as yours to focus on what you do best.

If you are honoring your time, you will likely even reduce expenses because their total cost is typically less expensive than yours (your hours multiplied by the time it takes you), especially when you factor in the increased efficiency.

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