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Summer Is Coming: How to Manage Schedules and In-Store Traffic
  • 16 May 2019
  • Alex Penfield

Summer Is Coming: How to Manage Schedules and In-Store Traffic

Summer has a way of evoking a school’s-out, no-schedule freedom that no other season can match. But with this more relaxed sense comes a shake-up for small businesses, as staff schedules, spending patterns and in-store traffic shift. Regardless of whether the season signals a sales lull or an uptick in activity, every small business can benefit from a few seasonal tweaks to its staffing and schedules. As we speed through spring, below are some ways your small business can manage the summer shift:

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Assess Your Situation: The first step in prepping for summer is to consider your unique business situation. Is your business located in an area that experiences a swell in seasonal traffic? Do you tend to find yourself shorthanded during the summer months? Regardless of your situation, ensure the below tasks are checked off the to-do list before the summer hits.

  • Reference past season sales to determine historical in-store traffic.
  • Take inventory of products.
  • Evaluate staffing needs.

Manage Your Staff: Once you have determined your needs for the season, it’s time to tackle staffing. Summer tends to shake up schedules, so make sure you are regularly communicating with your crew to ensure you aren’t over- or understaffing for the season.

  • Identify availability early by discussing with staff whether they plan to take extended vacations, pick up second jobs or head home for the summer.
  • Establish a routine and stick to it — maintaining a sense of organization and regularity is more important than ever during the relaxed summer months.
  • Create a master calendar to track staff vacations, important sales windows and holiday weekends.

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Communicate Your Goals: Are you hoping to grow your business during this season or just maintain the status quo? It is important to set the tone and expectations with the people around you so that your staff knows what to expect regarding pay, hours and work environment come summertime.

  • Let your staff know in advance if you plan to alter your business hours or ways of working.
  • Offer incentives to staff members who take on extra shifts or responsibilities.
  • If you are anticipating more in-store traffic than usual, staff your store accordingly, and prep them to handle the masses.
  • If the summer season tends to slow your in-store traffic, consider running a promotion to re-engage consumers. Nothing says “Wish you were here” like a well-designed postcard, so head to The UPS Store through May 31 to score hot deals on some of our most popular styles.

As a small business owner, managing the challenges of the summer season can seem overwhelming. But with the right preparation, staffing and plan in place, your small business will be primed and ready to ride the wave of success once the summer season rolls in.

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