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How to Harness the Power of Social Media for Your Small Business
  • 10 June 2019
  • Jelani Markus

How to Harness the Power of Social Media for Your Small Business

What you choose to include in your social media can take your small business to the next level. Many small businesses have been built from the ground up relying exclusively on a strong social media presence. There are not many free resources that can turn the tide for, or build up, your small business quite like social media can. With that said, here are some tips to help you get the most out of your social media representation.


Start with a plan

Unless you know your destination, how will you know when you have arrived? Laying out your social media strategy carefully is a big key to success. Before you get posting, have an idea of what you want to achieve:

  • Set goals you can measure and attain. Define your KPI each month, and navigate toward those targets.
  • Choose the right social media platform for your small business. Think about the audience you are trying to reach and which social media platforms they frequent. Study the demographics of different platforms so you can pinpoint exactly who you wish to target.
  • Find the best time to post your content. There are peak times of the day for platforms like Instagram that you can schedule your posting around to increase impact. Holidays (even the creative “unofficial” ones) are a great opportunity for topical content. A well-laid-out calendar and careful planning can make all the difference when it comes to your small business social media presence.

Study the competition

Your business rivals can be an incredible resource when it comes to managing your social media. Every post they make is a free lesson on what works and what does not.

  • Find inspiration from your peers, but avoid copying. If you come off as unoriginal, your consumers are less likely to find value in your content, and, worse still, they might think of your competition as high-value tastemakers.
  • Establish your brand voice and bring it to life with every post. We all sign our name, but each of us do it a bit differently. As you learn from competitor posts, continue to look for different ways to add your signature. Give your followers a reason to choose your content.


Stay engaged

While other communication channels from business to customer are one-way, social media has opened up the conversation. Build a strong social media presence by engaging with your followers as much as possible. Talk with them instead of talking at them.

  • Respond to feedback to help keep your customers feeling satisfied. Many people use social media as their go-to customer support when it comes to businesses they frequent. Steady engagement can lead to positive word of mouth. If someone gives you a positive review, thank them. If people share negative feedback, thank them while asking for recommendations on ways to improve.
  • Repost follower content fits your feed and be sure to credit them. A strong social media foundation starts with a community of consumers who feel like you are engaging and authentic. Keep the conversation going and watch your fan base continue to grow.

Make things special

Grow your followers’ appetite for your content by occasionally creating something unique for them to experience. Exclusive deals and access will make consumers feel like they are a part of something exceptional. If you have multiple social media platforms for your small business, another helpful practice is to create content that is exclusive by platform. You come off a lot more savvy when you recognize the differences between platforms and play directly to their strengths. Cut-and-paste is not your friend when it comes to how you represent your small business online.

Review what works

Once you have established how you are going to plan, learn from competitors, remain engaged and create special content, are you finished? Not exactly.

  • Perform a social media audit from month to month. The numbers can help determine which kinds of posts are earning the most engagement and where are you getting most of your followers. The best part is that it is actually fun to learn more about how your reach is growing and what you can do to improve.

The digital world is here to stay. Keeping up and staying ready are the best ways to succeed. So, log in to help take your small business to the next level.

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