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The UPS Store Small Business Blog
  • 10 February 2020
  • Alex Penfield

How to balance passion and paycheck

As a small business owner, chances are you're passionate about what you do. What may have started as just a dream has become your dream job through lots of hard work, late nights and probably some sacrifice. It’s no surprise that most small business owners feel very attached to their venture — you two have been through a lot together! But there comes a point in most entrepreneurs’ journeys when it’s time to let others in. This evolution looks different for everyone but often comes with similar growing pains across the small business spectrum. Navigating these evolution obstacles can be tricky, especially when it’s your baby, and can often lead to feeling like you are losing control in the name of success. So what do you do when it feels like you’re selling out? Here are our top 5 tips to help evolve your business and find success on your terms:

Two Business People Shaking Hands
  1. Stick to your mission: When it comes time to evolve your business, remember your mission. Your mission — the ethos and beliefs your business is built upon — is the reason you most likely started your business in the first place. If you’re considering an outside investment as a way to evolve your business, make sure that the values of the investor involved align with your mission and that you feel comfortable forming a professional relationship. Compromising on something as fundamental as your mission can put the integrity and vision of your business at risk.

  2. Use your resources: Evolving your business doesn’t have to mean exponential growth. Utilizing your existing network can be just as effective at moving your business in the right direction. The UPS Store has a multitude of services that can help you expand your network and reach more customers. Our Direct Mail Services offer solutions that range from total market coverage to targeted distribution and include consultation, design and printing.

  3. Grow on your terms: Skeptical about hiring more help? Being closely involved in the hiring process will make you feel like you have more of a say in who is coming on board as you evolve your business. If you’re feeling like your resources are too limited, our Human Resources Services can assist with things like background screenings to help alleviate some of the burden of the hiring process.

    Woman Reviewing Camera
  4. Put your stamp on it: No matter how quickly your business may be evolving, make sure you don’t lose your branding — it’s what makes you, you! Help your branding stand out with personal touches such as business cards, custom signs and premium marketing materials. Our Print Specialists can even help online businesses add customized printed inserts to their shipping orders if they fulfill them directly.

  5. Let go: Sometimes the reality is that if you want to truly evolve your business, certain aspects will have to change. While it’s important to stick to your values, compromising on the small stuff can go a long way in moving you forward. Be proud of what you’ve built, but be open to new opportunities and ways of working. Letting go and letting others in may help you be a better boss in the long run.

Whether you are just beginning to think about change or are smack-dab in the middle of an evolution, remember the partner you have in The UPS Store. We hope these tips have helped you navigate the delicate balance between protecting your passion project and paying attention to the bottom line.

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