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The UPS Store Small Business Blog
  • 17 February 2020
  • Taylor Miller

What Your Marketing Assets Say About You

Nobody ever said running a small business was easy, which is why it is important to consistently review and update your marketing assets so you can head into 2020 ahead of the game. Never forget that you are the brand. Any marketing assets that you put out are representing you, and you want to always represent the best version of you. Here are four items to consider when you are questioning what your current marketing assets are saying about you.

Table with strategic business papers
  1. Consistency — Staying consistent in your marketing assets is key to growth and expanding your brand awareness. Take a moment to look through all of your flyers, postcards and signs, and see if they all blend in a cohesive way. If you are noticing that each of your marketing assets is completely different in appearance from the others, it could be time to reevaluate and get some help with creating consistent marketing assets. There are many design services available at your local The UPS Store to help you get all of your small business marketing assets designed and ready to go.

  2. Connection — Have you been using direct mail but have not been seeing the results that you were expecting to see based on your spending? The UPS Store offers Every Door Direct Mail®, which requires no addresses or names of the recipients. Rather, you choose an area where you want your direct mail delivered. This is also a cost-friendly way to send out mailers, with postage at only $.177 cents per piece.

    Person retrieving mail from mailbox
  3. Engaging — If your small business currently has Facebook, Twitter, Instagram and LinkedIn accounts, you’re doing well. Now the big question is, do you have a social media strategy in place? The right social media strategy can increase customers, build brand awareness and have the ability to generate engagement. Develop a schedule where you can devote a certain number of hours per day to creating ads, engaging with your followers and developing more social marketing assets.

  4. Value — Are your marketing assets adding significance to your business? There are many ways to add extra value to your marketing assets just by making a few small adjustments to your marketing materials. Running deals and promotions can be an easy and highly effective way to attract new and loyal customers. You can run promotions in a variety of different ways through digital and print and even by TV and/or radio.

The way you market your small business says a lot about you as the owner and the passion you put into making your small business thrive. Certain marketing assets can be more beneficial over others, depending on the type of business, but having the correct marketing assets readily available will keep you up to date and help you remain a competitive risk to your competitors. Your local The UPS Store offers a wide range of printing services to help you target and connect with customers. 

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