Main Content

Back to Blog List

The UPS Store Small Business Blog
  • 01 June 2020
  • Leo Covey

5 Ways to Safely Reopen Your Small Business

As Americans start to reemerge and reengage with daily life after months of shelter-in-place decrees, small business owners are faced with decisions on how to reopen their businesses safely and successfully. It’s a complicated issue involving the health of your employees, your customers and yourself. Before opening up your business, form a plan that will allow you to operate with these best practices for proper hygiene, sanitizing and social distancing.

  1. Seek advice from the right sources
    The U.S. Chamber of Commerce has released a playbook for reopening small businesses, with relevant links to the Centers for Disease Control and Prevention (CDC) as well as the Occupational Safety and Health Administration (OSHA). In addition, please check your local city and state government websites for the latest information and regulations related to the type of small business you run. These local guidelines will outline specific rules around social distancing, maximum occupancy and other topics that will affect the way you operate for the time being.

    Business woman standing in store smiling with mask below chin
  2. Protect your employees
    When you take visible steps to keep your employees safe, you earn trust with them and your customers. Start by providing personal protective equipment (PPE) for your employees so that they don’t have to absorb that burden themselves. Consider creating a stockpile of fresh, clean protective gear, including rubber gloves, face masks and hand sanitizer. Give your employees frequent breaks so that they can wash their hands and sanitize their workstations.

  3. Sanitize frequently
    Before you reopen your small business, consider a deep clean to refresh and sanitize your space. Then thoroughly clean again every night after you close your small business. If you are a retail operation, wipe down surfaces like credit card machines, shopping baskets and counters after every customer transaction, using the proper disinfecting solutions.

  4. Create ways to minimize contact
    While some customers may be missing personal and human interactions with their communities, your business may still be restricted in the way it operates. With a little innovation and creative thinking, there are ways to safely reopen your small business by mitigating the risks of too much person-to-person contact. Consider contactless payments using mobile smartphone apps, which reduce the need for cash or credit card handling. If possible, allow customers to preorder online and then quickly pick up their product in-store, or consider partnering with a local delivery service to eliminate the need for a physical store visit.

  5. Communicate to your community
    As customers yearn for a return to any sense of normalcy, small businesses have an enormous opportunity to help fill that void. Customers will be naturally curious about what procedures you are implementing to ensure their safety. Use your social media channels to communicate a steady stream of updates for your followers. You can even consider a direct mail program to reach your customers at home and let them know your small business is safely up and running again. Finally, The UPS Store® can help you print everything from instructional safety signage to “Grand Reopening” banners.

The way you reopen your small businesses will set the tone with your customers and employees for months to come. As a part of your community, The UPS Store is here to help make sure you reopen with mutual safety and success in mind.

Back to Blog List