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Congratulations! 

The winner of this year's Small Biz Challenge is Sydney Attis and Mikayla Garcia, owners of Just Call Me Shirley!  

Two women holding a giant check for $25,000.

Sydney and Mikayla will be given the ultimate prize of $25,000 plus an editorial feature in an upcoming issue of Inc. magazine. Congratulations to our winners and to our finalists Youngwon Lee and Amanda Wynkoop, who will each receive $5,000.

Thank you to everyone who participated and voted in the 2025 Small Biz Challenge.

Catch all the action and inspiring moments by watching the 2025 Small Biz Challenge recap video: 

Meet Our Host

We’re excited to introduce this year’s host, Shannon LaNier!

Shannon LaNier is an Emmy award winning nationally syndicated television personality. As the 6th great grandson of President Thomas Jefferson and Sally Hemings, he is also the award-winning co-author of Jefferson’s Children: The Story Of One American Family. You can follow his fatherhood and family influencer journey along with his nearly 1 million social media followers @MrShannonLanier on all platforms, for his silly shenanigans with his wife Chandra & their 3 Little LaNiers. Make sure you go to Amazon Prime Video to watch his newest thriller film, Tyler Perry’s Duplicity, out now.

Meet Our Mentors

Our Semi-Finalists will get the chance to work closely with our esteemed mentors:

Julissa Prado is the Founder & CEO of Rizos Curls, a self-funded clean hair care line aimed at embracing and celebrating the beauty of curls, coils, and waves!

Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love. 

Jasmine Star became an internationally recognized creative entrepreneur before the age of 30 and later founded Social Curator, a social media marketing company in which she has helped over 35,000 business owners

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