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12 May 2014

Consumers Now More Willing to Go Out of Their Way to Support Small Businesses

The UPS Store® releases new survey results during 2014 Small Business Week

SAN DIEGO, May 12, 2014 – Good news for small business owners: the number of consumers willing to go out of their way to shop at small businesses, even if it costs more, has increased in the last year, according to survey results released today by The UPS Store.

Small businesses are not only viewed as important and valued by their owners, but also are increasingly valued by their communities for their impact on the economy. The survey indicated that 94 percent of consumers said doing business with small businesses in their communities is important and 90 percent of all respondents agree that small businesses are important to the U.S. economy. America’s small businesses create two out of every three new jobs in the U.S. each year, and are responsible for more than 55 percent of all jobs in the U.S.* 

A noteworthy survey finding was that consumers are increasingly willing to spend more and go out of their way to shop at or use the services of a small business. Specifically:

  • The number of people who paid more for a product or service in order to support a small business over a large corporation increased by 41 percent from 2013 to 2014
  • The number of people who traveled out of their way to support a small business over a large corporation increased by 36 percent from 2013 to 2014

From a product and services standpoint, consumers cited better customer service, better quality products and more interesting and unique products as their primary motivators for patronizing a small business versus a larger company.

“We know firsthand that small businesses make a big impact, providing products and services across the country,” said Tim Davis, president of The UPS Store, Inc. “They provide more than half of all new jobs in the U.S., and are a vital part of our neighborhoods. We are honored to support them, and are encouraged to see that consumers agree and are willing to go out of their way to support them as well.”

For full survey results and to learn more about National Small Business Week, visit

About The UPS Store
With more than 4,400 locations, The UPS Store network comprises the nation’s largest franchise system of retail shipping, postal, print and business service centers. The UPS Store locations in the U.S. are independently owned and operated by licensed franchisees of The UPS Store, Inc., a subsidiary of UPS (NYSE: UPS). Services, products, pricing and hours of operation may vary by location. For additional information on The UPS Store, visit For information on franchise opportunities for opening a The UPS Store location, visit Follow The UPS Store on Twitter at @TheUPSStore and like The UPS Store on Facebook at

Survey Methodology
The results of the survey are based on an online survey conducted April 4-8, 2014 by The UPS Store, Inc., franchisor of The UPS Store network, with general consumers age 18+ and small business owners. The online study was conducted with 1,344 general consumers and 356 small business owners.  Margin of error is estimated between 2% and 3%, based on sample size (1700 general consumers) and the general population of the U.S. (313.9 million)”
*Small Business Administration

Chelsea Lee
The UPS Store

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