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11 October 2022

The UPS Store, Inc. Opens its Doors in the Metaverse with the Launch of “The Helping You Be Unstoppable Store”

Created in Collaboration with Inc. & Fast Company, The Helping You Be Unstoppable Store Features Exclusive Content from Experts Designed to Assist Small Business Owners

SAN DIEGO, Oct. 11, 2022 – Today, The UPS Store, Inc., the world's largest franchisor of retail shipping, postal, print and business service centers and a subsidiary of UPS (NYSE: UPS), announced an expansion of its footprint into the metaverse with the opening of “The Helping You Be Unstoppable Store” in Decentraland, a virtual reality platform. Created in collaboration with business media brands Inc. and Fast Company, The Helping You Be Unstoppable Store will provide small business owners with exclusive content, tips and advice to help them in their entrepreneurial endeavors. 

Virtual storefront of The UPS Store in the Metaverse

“Because small businesses are always evolving, we’ve envisioned and built a place in the metaverse that will enable small business owners to thrive and be unstoppable in their pursuits,” said Michelle Van Slyke, senior vice president of marketing and sales for The UPS Store, Inc. “We’ve created a virtual ‘business school’ jam-packed with resources and small business knowledge from three of the best experts – The UPS Store, Fast Company and Inc.”

Purposefully designed to empower small business owners, the store has been imagined as an immersive and interactive place to learn by doing. It consists of three virtual floors, all accessible in Decentraland. Floors include:

  • Floor 1 – “The Newsstand”: Here, visitors can access licensed content from Inc. and Fast Company, focused heavily on early-stage businesses and most relevant to solopreneurs.
  • Floor 2 – “Be Unstoppable Academy” – Visitors to this floor can participate in a series of education-focused modules on topics such as brand-building, sales, marketing and time management.   
  • Floor 3 – “The Amphitheater” – This floor houses content from three small business experts: Brian Moran, Founder & CEO of SmallBusinessEdge; Melinda Emerson, bestselling author and the “SmallBizLady;” and Damon Brown, small business expert, author and public speaker. Content from these experts consists of videos addressing a variety of topics including access to capital, financial cash flow, emerging technology and more.

“The Fast Company and Inc. brands are committed to supporting the innovators and entrepreneurs of the small business community, and we are thrilled to work with The UPS Store as we enter the metaverse for the first time together,” said John Donnelly, Chief Revenue Officer, Mansueto Ventures, parent company of Inc. and Fast Company. “By developing critical content for small businesses while providing them the opportunity to explore emerging technologies, we hope to share an experience that will inspire their unstoppable journeys.”

Virtual storefront of The UPS Store in the Metaverse

Visit The Helping You Be Unstoppable Store in the metaverse in a few easy steps:

  • Go to from a computer.
  • If you are new to Decentraland, log in as a guest.
  • After you log in, create and name your avatar.
  • Enter the “front door” of The Helping You Be Unstoppable Store experience.
  • Explore and have fun!

About The UPS Store

With more than 5,000 locations across North America, The UPS Store® network comprises the nation's largest franchise system of retail shipping, postal, print and business service centers. The UPS Store locations in the U.S. are independently owned and operated by licensed franchisees of The UPS Store, Inc. (although one or more may be company owned), a subsidiary of UPS (NYSE: UPS). Services, products, pricing and hours of operation may vary by location. For additional information on The UPS Store, visit

About Inc. Business Media

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit

About Fast Company

Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication Inc., and can be found online at

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