Small Business Blog

Your business image is online

If you operate a real-world, mom-and-pop shop, you might worry that your brick-and-mortar business image is stuck in the 20th century. The truth, however, is that you can use social media to gain advantages no

The 2014 Martha Stewart American Made Awards Call for Entries

Hi, I’m Hannah Milman, Crafts Executive Editorial Director for Martha Stewart Living, and a judge for the 2014 Martha Stewart American Made Awards. I want to share some great news with you, creative entrepreneurs who

5 easy employee motivation strategies for your small business

A simple gesture to celebrate an employee's personal milestones, such as an engagement, a birthday, or work anniversary, can go a long way in improving employee motivation. Everyone wants to be recognized for their work

Word of mouth: Five ways to encourage powerful recommendations

These days, Facebook posts, tweets, comments on blogs, and other forms of online chatter qualify as word of mouth recommendations. This type of attention is a chief driver of business for brands of all kinds

Using 3D Print for a Product Launch Created the Perfect Synergy

The emergence of crowdfunding, where entrepreneurs can fund a project or venture online by raising small amounts of money from a large number of people, has been an exciting recent phenomenon. As inventors and startups