Small Business Blog

Ways to Take Your SEO to the Next Level
  • 16 September 2019
  • Jelani Markus

Ways to Take Your SEO to the Next Level

When customers pull out their phones or key into their computers in search of the service you provide, how do you make sure you’re on the results page? The answer is strongly implemented SEO (Search Engine Optimization). Here are tips to help boost your small business search results by using SEO.

CUSTOMER REVIEWS: Why they’re important and how to leverage them
  • 09 September 2019
  • Alex Penfield

CUSTOMER REVIEWS: Why they’re important and how to leverage them

According to Forbes, 90% of customers decide what to buy based on online reviews, and 94% will use a business with at least four stars. This major reliance on digitally sourced reviews means small businesses must win online—from building a strong collection of praise to handling less glowing recommendations. Below are a few tips for leveraging positive reviews, as well as managing negative comments.

How to Keep Your Business Top of Mind
  • 03 September 2019
  • Leo Covey

How to Keep Your Business Top of Mind

Think of your relationship with your customers as an ongoing conversation. The point of this conversation is simple: While you live, breathe, eat and sleep your small business, your customers may think about you only once in a while. But there will be a time, a very specific and special moment, when they have a need that lines up perfectly with what you do. When that moment arrives, you want to make sure that your conversation with them is still fresh and top of mind. This is the essence of great marketing. There are some very specific things you can do to keep the conversation going so that you are in the right consideration set at the right time.