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The UPS Store Small Business Blog
  • 04 January 2021
  • Taylor Miller

How to Set and Follow Through with New Year’s Resolutions and Goals for Your Business in 2021

The new year is a time for everyone to hit that reset button and start fresh! That is why so many people create New Year’s resolutions and goals — and the same should be done for small business owners.

If your resolution is to grow and expand your small business in 2021, setting realistic objectives for your business should be a top priority. Anyone can set New Year’s goals and resolutions, but following through on them can be another story — personally and for your business.

person writing in a journal

We have put together four tips to help you plan your small business New Year’s resolutions and goals for a successful 2021:

  1. Expanding Your Communication
    Being active on social media can mean many things, from engaging with your customers to posting multiple times a day and retweeting other people’s thoughts and ideas. Make this new year the year where you take the time to post meaningful content to encourage your followers to interact with you. Respond to all of the comments that you receive. Take the time to strengthen the relationships that you have with your social media customers to continue to build a long-lasting customer base.
  2. Learn Something New
    Learning new skills helps us as individuals to grow personally and professionally. Find out a particular area in your business that you know you could learn more about. You can even hire business consultants, trainers and business coaches to help you along to discover what it is that you could expand on. These new skills can lead you to meeting new people who could turn into new customers or even new friends.
  3. Delegation
    As a small business owner, you tend to take on too much, from accounting to marketing and sales. Make 2021 the year where you delegate tasks to others. You can easily outsource work or hire new employees to help alleviate the day-to-day work that sometimes gets in the way of your main priorities. Think about where you need more assistance, and research where you can find the extra help.
  4. Make Your Resolutions Your Priority
    Making your resolutions a priority is the only way you can be sure to keep yourself accountable in achieving your 2021 small business goals. Set some time aside to write down all your resolutions, and then next to them, list everything you need to do to make sure you can achieve those resolutions. Our busy lives easily get in the way and make it difficult for us to feel like we have the time to begin something new, but remember what it is you are trying to achieve.

We all want to achieve a healthy work-life balance where we feel we are able to successfully keep our professional and personal life at a comfortable level. But to achieve that healthy work-life balance, you have to keep working at it like any other relationship. By applying the New Year’s resolutions and goals we have listed, you’ll not only feel motivated, but you’ll also have the energy to give it all you got and make 2021 your best year yet!

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