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The UPS Store Small Business Blog
  • 27 June 2022
  • Tiffany Carey

Five Ways a Google Business Profile Can Boost Your Bottom Line

Formerly known as Google My Business, Google Business Profile is a cost-effective tool small business owners can use to promote their business, get new customers, and earn revenue. It gives companies more credibility in the consumers’ eyes, and perhaps best of all, it’s free to set up.

male business owner satisfied with google business profile

When you have a Google Business Profile (GBP), you can use Google Analytics to see in-depth details about how your business listing engages and performs. Data can reveal how customers find your listing, actions they take after viewing your listing, and listing retention rates. Developing a GBP for your small business will help you get noticed and grow revenue.

1. Improves Awareness of Your Business

Your business’ rank and searchability on Google will improve by having a GBP. Customers searching for a product or service you provide will be exposed to your business above those without GBPs. It serves as a credible source where customers can find everything about your business in one place. This includes:

  • Contact information (website and phone number) and business hours
  • Physical addresses are displayed on Google Maps, which provides instant directions
  • Listing of products or services offered
  • Customer reviews, questions, and answers
  • Business owners and customers can post photos and videos of your offerings and location

 More than 50% of GBP views lead to visits to websites, so setting up your profile will drive more customers to your business–online and in-person (if applicable). If you didn’t have a GBP previously, it’s a way to bring in new client sales that you didn’t have before.

2. Quickly Connects Customers to You

GBPs can connect customers to your business in seconds. Customers can send you an email through your profile, visit your website, or contact you by phone. According to Google, more than 60% of users find business contact information through GBP, and many users directly call businesses using the phone number listed on their profile. While it’s true that customers could find this information instantly on your website, having a GBP provides next-level convenience.

3. Provides 24/7 Access to Your Consumer

Google says that satisfying immediacy is often more important than loyalty. With Google Business Profile, you’re always “open,” meaning potential customers can access information about your business immediately and anytime. Because your company can be so easily found, in some cases, a consumer might choose your business over another they were thinking of simply because what they needed appeared quicker.

4. Gives Customers a Sneak Peek of Your Business

Small business owners and consumers can post photos directly to a GBP so viewers can easily see your storefront and offerings. Visuals like this will give you a massive advantage over other businesses since customers are much more likely to choose a place that they can see over those they can’t. GBP listings with visual assets are also considered twice as reputable—another factor of having a GBP that will improve your searchability and rank with Google.

5. Provides Reviews of Your Business in an Instant

Testimonials and reviews are the best form of social proof to attract new customers. Customer reviews are posted directly under your GBP. Small business owners can display reviews and testimonials that users can reference easily. Encourage customers to leave a review and share photos or videos. This will lend your profile even more credibility and allow future customers to experience first-hand what you provide.

The benefits of Google Business Profile are nearly endless – simply having a profile with the basic features will benefit you. Try it for yourself today.

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