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What Your Marketing Assets Say About You
  • 17 February 2020
  • Taylor Miller

What Your Marketing Assets Say About You

Nobody ever said running a small business was easy, which is why it is important to consistently review and update your marketing assets so you can head into 2020 ahead of the game. Never forget that you are the brand. Any marketing assets that you put out are representing you, and you want to always represent the best version of you. Here are four items to consider when you are questioning what your current marketing assets are saying about you.

How to balance passion and paycheck
  • 10 February 2020
  • Alex Penfield

How to balance passion and paycheck

As a small business owner, chances are you're passionate about what you do. What may have started as just a dream has become your dream job through lots of hard work, late nights and probably some sacrifice. It’s no surprise that most small business owners feel very attached to their venture — you two have been through a lot together! But there comes a point in most entrepreneurs’ journeys when it’s time to let others in. This evolution looks different for everyone but often comes with similar growing pains across the small business spectrum. Navigating these evolution obstacles can be tricky, especially when it’s your baby, and can often lead to feeling like you are losing control in the name of success.

Great ways to build customer trust
  • 03 February 2020
  • Jelani Markus

Great ways to build customer trust

Nowadays, consumers are looking for more from businesses than just the goods and services they provide. There is a growing desire among savvy customers to know more about where they spend their money and who they are spending it on. For a better chance at success, distinguish your business as trustworthy.