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Small Business Blog for Small Business Owners

In search of small business ideas and much more? 

We're here for you. Being a small business owner or entrepreneur within an ever-changing landscape can feel intimidating without support. The UPS Store Small Business Blog is the resource you can rely on to help you grow, thrive, and reach your small business goals. Here you’ll find small business tips and advice you can start using immediately on hiring practices, safety, marketing insights, keys to success, and so much more. Choose from the topics to the left and discover the answers you’re looking for.

Topics / Previous Posts Business Plan (179)
Brand Strategy Guide: A Brand Development Template for Your Small Business
  • 03 May 2021
  • By Leo Covey

Brand Strategy Guide: A Brand Development Template for Your Small Business

The origins of branding go back thousands of years and in today’s modern world of business and commerce, branding helps to differentiate your products and services. When your small business is properly branded, it can leave a lasting imprint on your customers’ hearts, minds and wallets.

SEO Best Practices for Your Small Business
  • 29 March 2021
  • Leo Covey

SEO Best Practices for Your Small Business

We can all relate to the experience of “Googling” something in a moment of need, be it a tasty delivery pizza, mobile phone screen repair, or anything else in between. But did you ever consider why certain businesses appear before others in those search results? The answer lies in the field of Search Engine Optimization (SEO), the strategy of fine tuning the content and framework of your digital presence in order to increase the quantity and quality of web traffic from organic web searches.

5 Smart Strategies for Recruiting and Hiring
  • 01 March 2021
  • Leo Covey

5 Smart Strategies for Recruiting and Hiring

The latest job report paints a picture of an employment market that is still not performing at its best. The good news is that you, as the potential employer, have a wealth of excellent candidates to consider for your future hires. Finding exemplary additions for your team is no small task though. So, what’s the key to recruiting and hiring the great employees? Here are our top 5 strategies:

All About Micro-Influencers and How to Leverage Them in 2021
  • 08 February 2021
  • Jelani Markus

All About Micro-Influencers and How to Leverage Them in 2021

Adding an influencer to your overall marketing strategy can help your business drive sales, grow awareness and increase social media followers. However, uber-successful influencers often demand a substantial price tag for their work. As a small business owner navigating through 2021, how do you tap into the benefits of influencer marketing without breaking the bank? The answer may be micro-influencers. Read on to learn more about this subdivision of influencers and how you can best utilize them in your business.

5 Ways to End the Year Strong
  • 07 December 2020
  • Taylor Miller

5 Ways to End the Year Strong

Many small businesses were rocked by this past year’s unpredictable turn of events. But as we come to the end of the year and look to 2021, we cannot forget how important it is to end the year strong. Consider making these final weeks of the year the time where you launch that sales campaign that you have been holding out on or choose to hire additional help to relieve some stress.