Gen Z. No doubt you have heard of them. Most likely you are curious about them. Just as many small businesses learned to tailor their products, services and marketing toward tapping into the rich millennial market, the same is proving true for understanding the power of Gen Z.
- 26 July 2021
- Liam Edwardson
Of the many lessons we all learned over the past year and a half, one is as crucial as it is clear: We have work to do in terms of prioritizing and strengthening diversity and inclusivity. As a small business owner, you have more influence and opportunity than you may realize to build bridges and strengthen your community by becoming an ally for historically marginalized groups.
- 12 July 2021
- Liam Edwardson
If history teaches us anything, it is that this past year and a half has been inarguably challenging for many. Hopefully, your small business is rebounding, building momentum and getting back to pre-March 2020 days. There may be no better time than the present to take stock of how 2021 has gone so far. Here is a list of mid-year steps you could take to determine your current status and strategize how you might want the rest of the year, and ensuing years, to unfold.
- 14 June 2021
- Jelani Markus
Podcasts are everywhere. Everyone seems to be listening to them and everyone seems to be making them. Morning commutes and afternoon walks are more commonly scored, not by the latest top 40 hits, but by informational and entertaining podcasts covering a variety of topics–including small businesses. Creating a business podcast with a dedicated audience hungry for the information you deliver could be a wonderful way to grow your bottom line. If you’re interested to learn more about creating podcasts in general or starting a business podcast of your own, read on.
The origins of branding go back thousands of years and in today’s modern world of business and commerce, branding helps to differentiate your products and services. When your small business is properly branded, it can leave a lasting imprint on your customers’ hearts, minds and wallets.