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Small Business Blog for Small Business Owners

In search of small business ideas and much more? 

We're here for you. Being a small business owner or entrepreneur in an ever-changing landscape can be challenging. The UPS Store® Small Business Blog is a resource that might help you grow, thrive, and reach your small business goals. Here, you’ll find small business tips and advice you can start using immediately on best practices, marketing, keys to success, and so much more. Choose from the topics on the left and discover the answers you’re looking for.

Topics / Previous Posts Business Plan (7)
Getting to Know Your Audience: Key Behaviors and Differences Between millennials and Generation Z
  • 20 May 2024
  • Public Relations

Getting to Know Your Audience: Key Behaviors and Differences Between millennials and Generation Z

Learn about the key differences between Millennial vs Gen Z consumer behavior to help you improve communications and business with them.

3 Essential Elements Your Brand Strategy Needs + Free Brand Strategy Framework
  • 18 September 2023
  • Public Relations

3 Essential Elements Your Brand Strategy Needs + Free Brand Strategy Framework

Learn how to create a brand strategy framework to help keep you organized while simultaneously driving sales and building brand loyalty for your small business.

8 Labor Day Sale Ideas to Close Out Q3 on a High Note
  • 25 August 2023
  • Public Relations

8 Labor Day Sale Ideas to Close Out Q3 on a High Note

Celebrate your hard work and close out Q3 sales on a high note with these Labor Day sale ideas that benefit your customers and your business.

The 2021 Small Business Mid-Year Check-In
  • 12 July 2021
  • Liam Edwardson

The 2021 Small Business Mid-Year Check-In

If history teaches us anything, it is that this past year and a half has been inarguably challenging for many. Hopefully, your small business is rebounding, building momentum and getting back to pre-March 2020 days. There may be no better time than the present to take stock of how 2021 has gone so far. Here is a list of mid-year steps you could take to determine your current status and strategize how you might want the rest of the year, and ensuing years, to unfold.

SEO Best Practices for Your Small Business
  • 29 March 2021
  • Leo Covey

SEO Best Practices for Your Small Business

We can all relate to the experience of “Googling” something in a moment of need, be it a tasty delivery pizza, mobile phone screen repair, or anything else in between. But did you ever consider why certain businesses appear before others in those search results? The answer lies in the field of Search Engine Optimization (SEO), the strategy of fine tuning the content and framework of your digital presence in order to increase the quantity and quality of web traffic from organic web searches.