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What Your Marketing Assets Say About You
  • 17 February 2020
  • Taylor Miller

What Your Marketing Assets Say About You

Nobody ever said running a small business was easy, which is why it is important to consistently review and update your marketing assets so you can head into 2020 ahead of the game. Never forget that you are the brand. Any marketing assets that you put out are representing you, and you want to always represent the best version of you. Here are four items to consider when you are questioning what your current marketing assets are saying about you.

How to balance passion and paycheck
  • 10 February 2020
  • Alex Penfield

How to balance passion and paycheck

As a small business owner, chances are you're passionate about what you do. What may have started as just a dream has become your dream job through lots of hard work, late nights and probably some sacrifice. It’s no surprise that most small business owners feel very attached to their venture — you two have been through a lot together! But there comes a point in most entrepreneurs’ journeys when it’s time to let others in. This evolution looks different for everyone but often comes with similar growing pains across the small business spectrum. Navigating these evolution obstacles can be tricky, especially when it’s your baby, and can often lead to feeling like you are losing control in the name of success.

Key Signs It Is Time To Expand Your Business
  • 27 January 2020
  • Leo Covey

Key Signs It Is Time To Expand Your Business

For the third and final part in our Rightsizing series, we are going to examine the signs that it may be time to expand your business. What do we mean by “expand your business”? For the sake of this article, we mean adding additional resources into your business to help it scale up and grow. These resources can run the gamut from adding new manufacturing and distribution channels to exploring fresh marketing techniques to reach new customers. And the great news is that, in many instances, The UPS Store® can help you expand your business with key services like printing, direct mail and even some valuable hookups with premier partners in our suite of Small Business Services.