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5 Tips for Hosting Your Small Business Virtual Events
  • 28 September 2020
  • Jelani Markus

5 Tips for Hosting Your Small Business Virtual Events

While the technology required to host events virtually has been around for a few years now, you could say it wasn’t remarkably popular. Some companies would host webinars and special events for consumers outside of brick and mortar locations, but it wasn’t considered a ubiquitous aspect of business. That all changed this year. With indoor gatherings restricted and more people avoiding big crowds due to COVID-19 guidelines, the moment is ripe for learning how to create virtual events that are effective and interesting. The following tips can help you on your way.

Customer Acquisition and Retention Models
  • 22 June 2020
  • Taylor Miller

Customer Acquisition and Retention Models

As business owners, you may occasionally forget about retention and mostly depend on advertising dollars to reach people. But never forget the people who have already done business with you. Here are four key guidelines to follow for acquiring and retaining customers.