- 15 February 2021
- Alex Penfield
Small businesses have always needed to be agile and adaptable, and these qualities have only become more important given the current situation facing our world. With the implementation of social distancing guidelines, businesses have had to quickly pivot many of their day-to-day operations in order to comply with guidelines and keep their employees and consumers as safe as possible.
- 08 February 2021
- Jelani Markus
Adding an influencer to your overall marketing strategy can help your business drive sales, grow awareness and increase social media followers. However, uber-successful influencers often demand a substantial price tag for their work. As a small business owner navigating through 2021, how do you tap into the benefits of influencer marketing without breaking the bank? The answer may be micro-influencers. Read on to learn more about this subdivision of influencers and how you can best utilize them in your business.
- 16 November 2020
- Leo Covey
Dr. John C. Crosby, co-founder of the mentorship organization Uncommon Individual Foundation, once said, “Mentorship is a brain to pick, an ear to listen and a push in the right direction.” For small business owners who lead with both their hearts and minds, those are some powerful ingredients to tap into. At its core, mentorship is a rich relationship of trust, care, mutual respect and a myriad of other qualities that we should all strive to bring into the workplace every day.
- 09 November 2020
- Taylor Miller
When deciding on which holidays to celebrate each year as you are putting together your national holiday marketing plan, don’t think only of the major holidays; also think of the smaller ones. Along with smaller holidays, there are holidays you can create on your own that are more specific to your small business.
- 08 September 2020
- Kayla Meier
Though it might seem like the year has lost its structure, the holidays will soon be here. Prepare for them now with your marketing plan. Over the past few months, customers have increasingly turned to e-commerce for their shopping needs, and that trend is expected to carry over into the holiday season. With the right holiday marketing campaign and e-commerce approach, you can prepare your small business for the challenge of a holiday season in these unusual times.