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We're here for you. Being a small business owner or entrepreneur within an ever-changing landscape can feel intimidating without support. The UPS Store Small Business Blog is the resource you can rely on to help you grow, thrive, and reach your small business goals. Here you’ll find small business tips and advice you can start using immediately on hiring practices, safety, marketing insights, keys to success, and so much more. Choose from the topics to the left and discover the answers you’re looking for.

Topics / Previous Posts Social Media (68)
Secrets of Social Commerce: How to Turn Your Social Media into a Valuable Sales Channel
  • 21 June 2021
  • Leo Covey

Secrets of Social Commerce: How to Turn Your Social Media into a Valuable Sales Channel

Social media continues to innovate the way we connect with people, communities, brands and businesses across the world. At the same time, e-commerce continues to flourish as more and more customers turn toward their mobile devices to shop. And now these two transformational forces have a natural meeting point: social commerce. With a solid foundation of established social media platforms, billions of built-in followers and potential purchasers, and a steady infusion of new technologies and innovations being added every year, social commerce has the potential to be a viable sales channel for your small business, if it is not already.

All About Social Media Giveaways and Small Business
  • 17 May 2021
  • Jelani Markus

All About Social Media Giveaways and Small Business

A key component in any small business success is growth. Social media, when used wisely, is a tool you can use to help solidify your small business growth plan. Maintaining a strong presence online requires engaging posts that keep your audience coming back for more. One way to achieve that is through a social media giveaway. When you learn more about social media giveaways, you’re better equipped to get started and reap the benefits.

Ensure Social-Distancing: Best Appointment-Scheduling Platforms for Your Small Business
  • 15 February 2021
  • Alex Penfield

Ensure Social-Distancing: Best Appointment-Scheduling Platforms for Your Small Business

Small businesses have always needed to be agile and adaptable, and these qualities have only become more important given the current situation facing our world. With the implementation of social distancing guidelines, businesses have had to quickly pivot many of their day-to-day operations in order to comply with guidelines and keep their employees and consumers as safe as possible.

All About Micro-Influencers and How to Leverage Them in 2021
  • 08 February 2021
  • Jelani Markus

All About Micro-Influencers and How to Leverage Them in 2021

Adding an influencer to your overall marketing strategy can help your business drive sales, grow awareness and increase social media followers. However, uber-successful influencers often demand a substantial price tag for their work. As a small business owner navigating through 2021, how do you tap into the benefits of influencer marketing without breaking the bank? The answer may be micro-influencers. Read on to learn more about this subdivision of influencers and how you can best utilize them in your business.

How to Be a Mentor in a Remote World
  • 16 November 2020
  • Leo Covey

How to Be a Mentor in a Remote World

Dr. John C. Crosby, co-founder of the mentorship organization Uncommon Individual Foundation, once said, “Mentorship is a brain to pick, an ear to listen and a push in the right direction.” For small business owners who lead with both their hearts and minds, those are some powerful ingredients to tap into. At its core, mentorship is a rich relationship of trust, care, mutual respect and a myriad of other qualities that we should all strive to bring into the workplace every day.