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Customer Acquisition and Retention Models
  • 22 June 2020
  • Taylor Miller

Customer Acquisition and Retention Models

As business owners, you may occasionally forget about retention and mostly depend on advertising dollars to reach people. But never forget the people who have already done business with you. Here are four key guidelines to follow for acquiring and retaining customers.

To Do or Not to Do? DIY vs. Outsourcing
  • 16 March 2020
  • Taylor Miller

To Do or Not to Do? DIY vs. Outsourcing

In the small business world, it can be difficult to hire full-time staff specialists for different segments of your company, which is why outsourcing has become more and more common versus DIY. With outsourcing, you get the benefits of tapping into an expert without incurring the overhead of hiring them full time. Below are four common areas for outsourcing, allowing you to focus on what you do best.