- 25 September 2023
- Public Relations
The holidays are just around the corner. Learn how to optimize your small business for holiday online shopping with our top tips!
- 09 August 2021
- Liam Edwardson
In 1979, English entrepreneur Michael John Aldrich used a domestic telephone line to connect a modified television to a computer. In so doing, he enabled online transaction processing between consumers and businesses, or between one business and another. Thus, online shopping was born. Or as business trades refer to it, electronic commerce or e-commerce.
- 28 June 2021
- Liam Edwardson
Chances are you have heard the phrase “5G is coming” for months, even years now. So, what is 5G? Well, G stands for generation. For broadband cellular networks, 5G is the fifth-generation technology standard that is in the process of replacing 4G. By 2025, 5G is expected to have more than 2.7 billion subscribers around the world.
Social media continues to innovate the way we connect with people, communities, brands and businesses across the world. At the same time, e-commerce continues to flourish as more and more customers turn toward their mobile devices to shop. And now these two transformational forces have a natural meeting point: social commerce. With a solid foundation of established social media platforms, billions of built-in followers and potential purchasers, and a steady infusion of new technologies and innovations being added every year, social commerce has the potential to be a viable sales channel for your small business, if it is not already.
We can all relate to the experience of “Googling” something in a moment of need, be it a tasty delivery pizza, mobile phone screen repair, or anything else in between. But did you ever consider why certain businesses appear before others in those search results? The answer lies in the field of Search Engine Optimization (SEO), the strategy of fine tuning the content and framework of your digital presence in order to increase the quantity and quality of web traffic from organic web searches.