Small Business Blog

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Ways to Take Your SEO to the Next Level
  • 16 September 2019
  • Jelani Markus

Ways to Take Your SEO to the Next Level

When customers pull out their phones or key into their computers in search of the service you provide, how do you make sure you’re on the results page? The answer is strongly implemented SEO (Search Engine Optimization). Here are tips to help boost your small business search results by using SEO.

CUSTOMER REVIEWS: Why they’re important and how to leverage them
  • 09 September 2019
  • Alex Penfield

CUSTOMER REVIEWS: Why they’re important and how to leverage them

According to Forbes, 90% of customers decide what to buy based on online reviews, and 94% will use a business with at least four stars. This major reliance on digitally sourced reviews means small businesses must win online—from building a strong collection of praise to handling less glowing recommendations. Below are a few tips for leveraging positive reviews, as well as managing negative comments.

How to Keep Your Business Top of Mind
  • 03 September 2019
  • Leo Covey

How to Keep Your Business Top of Mind

Think of your relationship with your customers as an ongoing conversation. The point of this conversation is simple: While you live, breathe, eat and sleep your small business, your customers may think about you only once in a while. But there will be a time, a very specific and special moment, when they have a need that lines up perfectly with what you do. When that moment arrives, you want to make sure that your conversation with them is still fresh and top of mind. This is the essence of great marketing. There are some very specific things you can do to keep the conversation going so that you are in the right consideration set at the right time.

How to Kick your Small Business Stress
  • 12 August 2019
  • Alex Penfield

How to Kick your Small Business Stress

As you navigate the often stress-filled waters of small business ownership, it’s important to keep perspective and practice some self-care. If you are feeling the workplace pressure, here are a few quick tips for staying as stress-free as possible in the small business world

Got Culture?
  • 05 August 2019
  • Leo Covey

Got Culture?

No matter how hard you try to grow and succeed with sound business strategy or the latest technology, they will always be the lesser-than copilots to your company culture. Though it can be hard to put a finger on and harder yet to articulate, there are some things you can do to make sure you are fostering a positive and nurturing culture in your organization.