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09 October 2018

The UPS Store to Donate $100,000 in Books To Children-Focused Non-Profit Organizations

National retailer celebrates 10th anniversary of Toys for Tots Literacy Program, invites public to nominate non-profits that need books

SAN DIEGO, Oct. 9, 2018 – The UPS Store, Inc. will donate $100,000 worth of books to children-focused non-profit organizations across the country to commemorate the 10th anniversary of the Toys for Tots Literacy Program.

The retail shipping and business services chain will give away $10,000 worth of Scholastic books to 10 schools or non-profit organizations in support of children’s literacy in low-income and disadvantaged communities. The UPS Store invites the public to nominate qualifying charitable and philanthropic groups at now through Saturday, Dec. 15. 

The UPS Store® Literacy Recognition Program is now open for nominations and the selected organizations will be announced in January 2019. Nominations can be submitted online with a brief statement about how the organization will help the Toys for Tots Literacy Program meet its mission to provide books to economically disadvantaged children. 

The UPS Store, Inc. will select nominees under the following criteria: (1) school/organization serves disadvantaged children, (2) school/organization has clearly defined mission and values, and (3) school/ organization demonstrates a need for youth educational resources. 

“The UPS Store believes in the significant role that literacy plays in setting up children for success in the future,” said Tim Davis, president of The UPS Store, Inc. “Our franchise network of locally-owned businesses understands the impact of poverty on reading proficiency and this national book giveaway is the perfect way for them to help children in need break the cycle of illiteracy.”

The UPS Store has been the exclusive corporate supporter for the Toys for Tots Literacy Program since its inception in 2008. The UPS Store network of franchises and customers across the nation has helped raise $4.6 million for the program equating to nearly 40 million books. Every book and financial donation during the annual holiday drive benefits local children in need or the libraries, schools, and existing programs that serve them. Additionally, 100 percent of each dollar donated at The UPS Store locations is used to purchase books.

“For a child living in poverty, if a parent has reading materials in the house and takes time to read to the child, the child’s reading proficiency and abilities will accelerate,” said retired Lt. Gen. Pete Osman, president and CEO of the Marine Toys for Tots Foundation. “Together, we have been able to distribute more than 39 million books to less fortunate children across the country. We are so grateful for our partnership with The UPS Store in making a difference in these communities that need it most.”

Children’s illiteracy remains an issue in the United States as disparities between socioeconomic groups persist. In America, a quarter of children grow up without learning how to read and 47 percent of fourth graders from low-income families read below the basic level. Additionally, there are gaps in access to books at home as the Kids & Family Reading Report from Scholastic reported households with an income of $35,000 and under own an average of 69 children’s books, compared to 127 books in households with incomes higher than $100,000. 

“We need to get books into the hands of less fortunate children living in poverty,” said Osman. “Independent reading at home leads to major literacy increases. That’s the solution, that’s the key, and we can break this cycle of poverty. That’s what the Toys for Tots Literacy Program does.”

To nominate an organization visit For more information on how to donate to the program, visit

RULES:  The UPS Store® Literacy Recognition Program is open to organizations formed and operated for charitable or educational purposes that qualify as non-profit organizations in the United States (e.g., 501(c)3 entity).  Nominations may be submitted by any person that is a legal resident of the United States and 18 years of age or older and provides contact information.  Limit one (1) nomination per household.  Void where prohibited.  Promotion begins 12:00:00 am PT 10/8/18 and ends at 11:59:59 pm PT on 12/15/18. Each nominated organization selected by a judging panel to receive a prize award will receive $10,000 worth of books obtained by the Marine Toys for Tots Foundation from Scholastic, Inc. (ARV: $10,000).  Sponsored by The UPS Store, Inc., 6060 Cornerstone Court West, San Diego, CA 92121-7706.


About The UPS Store 

With approximately 5,000 locations across North America, The UPS Store® network comprises the nation’s largest franchise system of retail shipping, postal, print and business service centers. The UPS Store locations in the U.S. are independently owned and operated by licensed franchisees of The UPS Store, Inc., a subsidiary of UPS (NYSE: UPS). Services, products, pricing and hours of operation may vary by location. For additional information on The UPS Store, visit

In 2018, The UPS Store ranked #4 overall in Entrepreneur Magazine’s Franchise 500 and #1 in the Postal & Business Centers category for the 28th consecutive year. For information on franchise opportunities for opening a The UPS Store location, visit Follow The UPS Store on Twitter at @TheUPSStore and like The UPS Store on Facebook at

About the Marine Toys for Tots Foundation

The Marine Toys for Tots Foundation is a not-for-profit organization authorized by the U.S. Marine Corps to provide fundraising and other necessary support for the annual U.S. Marine Corps Reserve Toys for Tots Program. Now in its 71st year, Toys for Tots provides joy and a message of hope to less fortunate children through the gift of a new toy or book during the Christmas holiday season. For more information, visit



Tracy Spahr
The UPS Store

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