- 20 May 2024
- Public Relations
Learn about the key differences between Millennial vs Gen Z consumer behavior to help you improve communications and business with them.
- 19 February 2024
- Public Relations
TikTok could be a great social media platform to help grow your small business. Learn how to use it to grow your audience and sales.
- 09 June 2021
- Alex Penfield
These days, it seems like everyone meets online. From dating to networking, the world of digital relationships is booming, and your small business connections should be no exception. Though far from romantic in nature, building and maintaining digital customer relationships has a lot in common with the online dating world — the goal is to create a digital presence that puts your best foot forward with the hope that potential prospects will “swipe right” and choose you. As a small business, forging these personal connections, both online and in person, is what sets you apart from your competition. A stronger relationship with customers increases your chances of winning repeat business and can lead to increased sales over time. So how can you help your small business win big in the world of digital customer relationships?
- 17 May 2021
- Jelani Markus
A key component in any small business success is growth. Social media, when used wisely, is a tool you can use to help solidify your small business growth plan. Maintaining a strong presence online requires engaging posts that keep your audience coming back for more. One way to achieve that is through a social media giveaway. When you learn more about social media giveaways, you’re better equipped to get started and reap the benefits.
- 26 April 2021
- Jelani Markus
If you produce and sell a product or provide a service, the chance that some customer somewhere has written a review about you is nearly 100%. Reviews have become an absolutely essential tool for customers in this day and age who want to have their voices heard. If customers love what you bring to the table, you’ll hear about it. The same is also true if they aren’t satisfied.