- 18 January 2021
- Alex Penfield
New year, new goals! As a small business owner, you are always striving to grow, learn and reach new milestones, and a new year is no exception. Your entrepreneurial spirit means you are constantly setting new goals to work toward and finding creative ways to make them a reality. But what about your employees? While they may not have a direct ownership stake, your team is key to the success of your company, so keeping them on track and motivated is just as important as you enter a new year of growth and opportunity.
- 04 January 2021
- Taylor Miller
The new year is a time for everyone to hit that reset button and start fresh! That is why so many people create New Year’s resolutions and goals — and the same should be done for small business owners.
- 28 September 2020
- Jelani Markus
While the technology required to host events virtually has been around for a few years now, you could say it wasn’t remarkably popular. Some companies would host webinars and special events for consumers outside of brick and mortar locations, but it wasn’t considered a ubiquitous aspect of business. That all changed this year. With indoor gatherings restricted and more people avoiding big crowds due to COVID-19 guidelines, the moment is ripe for learning how to create virtual events that are effective and interesting. The following tips can help you on your way.
Owning and operating a small business takes careful planning. When you have conducted market analysis, financial projections and goal setting, it can be difficult to change your carefully laid plans, especially in response to a crisis like COVID-19. With the state of businesses in flux, you have an opportunity to re-calibrate and create realistic expectations for your business performance for the rest of the year. Follow these tips to get started.