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Small Business Blog for Small Business Owners

In search of small business ideas and much more? 

We're here for you. Being a small business owner or entrepreneur within an ever-changing landscape can feel intimidating without support. The UPS Store Small Business Blog is the resource you can rely on to help you grow, thrive, and reach your small business goals. Here you’ll find small business tips and advice you can start using immediately on hiring practices, safety, marketing insights, keys to success, and so much more. Choose from the topics to the left and discover the answers you’re looking for.

Brand Strategy Guide: A Brand Development Template for Your Small Business
  • 03 May 2021
  • By Leo Covey

Brand Strategy Guide: A Brand Development Template for Your Small Business

The origins of branding go back thousands of years and in today’s modern world of business and commerce, branding helps to differentiate your products and services. When your small business is properly branded, it can leave a lasting imprint on your customers’ hearts, minds and wallets.

Ultimate Guide to Customer Reviews for Small Businesses: 2021 Edition
  • 26 April 2021
  • Jelani Markus

Ultimate Guide to Customer Reviews for Small Businesses: 2021 Edition

If you produce and sell a product or provide a service, the chance that some customer somewhere has written a review about you is nearly 100%. Reviews have become an absolutely essential tool for customers in this day and age who want to have their voices heard. If customers love what you bring to the table, you’ll hear about it. The same is also true if they aren’t satisfied.

How to Set New Year’s Goals with Your Employees
  • 18 January 2021
  • Alex Penfield

How to Set New Year’s Goals with Your Employees

New year, new goals! As a small business owner, you are always striving to grow, learn and reach new milestones, and a new year is no exception. Your entrepreneurial spirit means you are constantly setting new goals to work toward and finding creative ways to make them a reality. But what about your employees? While they may not have a direct ownership stake, your team is key to the success of your company, so keeping them on track and motivated is just as important as you enter a new year of growth and opportunity.

How to Set and Follow Through with New Year’s Resolutions and Goals for Your Business in 2021
  • 04 January 2021
  • Taylor Miller

How to Set and Follow Through with New Year’s Resolutions and Goals for Your Business in 2021

The new year is a time for everyone to hit that reset button and start fresh! That is why so many people create New Year’s resolutions and goals — and the same should be done for small business owners.

5 Tips for Hosting Your Small Business Virtual Events
  • 28 September 2020
  • Jelani Markus

5 Tips for Hosting Your Small Business Virtual Events

While the technology required to host events virtually has been around for a few years now, you could say it wasn’t remarkably popular. Some companies would host webinars and special events for consumers outside of brick and mortar locations, but it wasn’t considered a ubiquitous aspect of business. That all changed this year. With indoor gatherings restricted and more people avoiding big crowds due to COVID-19 guidelines, the moment is ripe for learning how to create virtual events that are effective and interesting. The following tips can help you on your way.