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Small Business Blog for Small Business Owners

In search of small business ideas and much more? 

We're here for you. Being a small business owner or entrepreneur in an ever-changing landscape can be challenging. The UPS Store® Small Business Blog is a resource that might help you grow, thrive, and reach your small business goals. Here, you’ll find small business tips and advice you can start using immediately on best practices, marketing, keys to success, and so much more. Choose from the topics on the left and discover the answers you’re looking for.

Getting to Know Your Audience: Key Behaviors and Differences Between millennials and Generation Z
  • 20 May 2024
  • Public Relations

Getting to Know Your Audience: Key Behaviors and Differences Between millennials and Generation Z

Learn about the key differences between Millennial vs Gen Z consumer behavior to help you improve communications and business with them.

3 Essential Elements Your Brand Strategy Needs + Free Brand Strategy Framework
  • 18 September 2023
  • Public Relations

3 Essential Elements Your Brand Strategy Needs + Free Brand Strategy Framework

Learn how to create a brand strategy framework to help keep you organized while simultaneously driving sales and building brand loyalty for your small business.

Summer Perks for Small Businesses
  • 06 July 2021
  • Alex Penfield

Summer Perks for Small Businesses

After all of the unexpected and the unknown, the turbulence and the turmoil, the world finally seems to be getting back on its feet. As the economy ramps back up, stir-crazy customers are turning out in droves for the services and products they’ve missed out on over the past year and a half. Shoppers are more than ready for a summer of spending, but is your small business?

A Guide to Business Networking While Working Remotely
  • 12 May 2021
  • Alex Penfield

A Guide to Business Networking While Working Remotely

Work-life balance, zero commute time, sweatpants. There are a lot of perks that come with working from home. But working remotely is not without its challenges, one of which is the difficulty to build and expand your network without in-person interaction. Traditional networking is all about face time and relies heavily on things like large-scale conferences, business card exchanges and endless handshakes — none of which have been possible over the past year. So, the question then becomes, how do we connect when we can’t be together?

Ultimate Guide to Customer Reviews for Small Businesses: 2021 Edition
  • 26 April 2021
  • Jelani Markus

Ultimate Guide to Customer Reviews for Small Businesses: 2021 Edition

If you produce and sell a product or provide a service, the chance that some customer somewhere has written a review about you is nearly 100%. Reviews have become an absolutely essential tool for customers in this day and age who want to have their voices heard. If customers love what you bring to the table, you’ll hear about it. The same is also true if they aren’t satisfied.