- 20 May 2024
- Public Relations
Learn about the key differences between Millennial vs Gen Z consumer behavior to help you improve communications and business with them.
- 18 September 2023
- Public Relations
Learn how to create a brand strategy framework to help keep you organized while simultaneously driving sales and building brand loyalty for your small business.
- 06 July 2021
- Alex Penfield
After all of the unexpected and the unknown, the turbulence and the turmoil, the world finally seems to be getting back on its feet. As the economy ramps back up, stir-crazy customers are turning out in droves for the services and products they’ve missed out on over the past year and a half. Shoppers are more than ready for a summer of spending, but is your small business?
- 12 May 2021
- Alex Penfield
Work-life balance, zero commute time, sweatpants. There are a lot of perks that come with working from home. But working remotely is not without its challenges, one of which is the difficulty to build and expand your network without in-person interaction. Traditional networking is all about face time and relies heavily on things like large-scale conferences, business card exchanges and endless handshakes — none of which have been possible over the past year. So, the question then becomes, how do we connect when we can’t be together?
- 26 April 2021
- Jelani Markus
If you produce and sell a product or provide a service, the chance that some customer somewhere has written a review about you is nearly 100%. Reviews have become an absolutely essential tool for customers in this day and age who want to have their voices heard. If customers love what you bring to the table, you’ll hear about it. The same is also true if they aren’t satisfied.