Gen Z. No doubt you have heard of them. Most likely you are curious about them. Just as many small businesses learned to tailor their products, services and marketing toward tapping into the rich millennial market, the same is proving true for understanding the power of Gen Z.
- 26 July 2021
- Liam Edwardson
Of the many lessons we all learned over the past year and a half, one is as crucial as it is clear: We have work to do in terms of prioritizing and strengthening diversity and inclusivity. As a small business owner, you have more influence and opportunity than you may realize to build bridges and strengthen your community by becoming an ally for historically marginalized groups.
- 06 July 2021
- Alex Penfield
After all of the unexpected and the unknown, the turbulence and the turmoil, the world finally seems to be getting back on its feet. As the economy ramps back up, stir-crazy customers are turning out in droves for the services and products they’ve missed out on over the past year and a half. Shoppers are more than ready for a summer of spending, but is your small business?
- 12 May 2021
- Alex Penfield
Work-life balance, zero commute time, sweatpants. There are a lot of perks that come with working from home. But working remotely is not without its challenges, one of which is the difficulty to build and expand your network without in-person interaction. Traditional networking is all about face time and relies heavily on things like large-scale conferences, business card exchanges and endless handshakes — none of which have been possible over the past year. So, the question then becomes, how do we connect when we can’t be together?
The origins of branding go back thousands of years and in today’s modern world of business and commerce, branding helps to differentiate your products and services. When your small business is properly branded, it can leave a lasting imprint on your customers’ hearts, minds and wallets.