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Email Marketing Tips for Holiday 2020
  • 05 October 2020
  • Kayla Meier

Email Marketing Tips for Holiday 2020

When the seasons change and the leaves start to fall, it is the perfect opportunity to turn your attention to the holidays. In these uncertain times, many retailers are changing their holiday season plans. Whether you aim to start your sales earlier, offer outdoor or modified shopping experiences, or simply announce a new collection, creating an email marketing strategy for the holiday season now will help you get ahead later. Here are a few helpful email marketing tips for holiday 2020.

How to Plan Your Holiday Marketing Campaigns
  • 08 September 2020
  • Kayla Meier

How to Plan Your Holiday Marketing Campaigns

Though it might seem like the year has lost its structure, the holidays will soon be here. Prepare for them now with your marketing plan. Over the past few months, customers have increasingly turned to e-commerce for their shopping needs, and that trend is expected to carry over into the holiday season. With the right holiday marketing campaign and e-commerce approach, you can prepare your small business for the challenge of a holiday season in these unusual times.

What is the right size for your business?
  • 13 January 2020
  • Alex Penfield

What is the right size for your business?

Most small businesses are built in a similar way—as lean machines running on little manpower, few resources, and a lot of passion. But everywhere you turn these days, it seems one of these small start-ups has found overnight success, grown exponentially, and landed a larger-than-life IPO. Even if your small business vision is not as elaborate as taking over the world via a ride-sharing service, these blockbuster success stories beg the question, is expanding headcount and resources the only way to reach your entrepreneurial dreams?

Five New Year’s Small Business Resolutions To Start 2020 Off Right
  • 06 January 2020
  • Jelani Markus

Five New Year’s Small Business Resolutions To Start 2020 Off Right

The holidays are behind us and a new year is just beginning. For many, now is the time for the annual tradition of creating (and keeping) resolutions for the rest of the year. As a small business owner, what changes should you make to help you thrive in 2020?

Goal Setting For 2020
  • 29 December 2019
  • Alex Penfield

Goal Setting For 2020

You blinked, and just like that 2019 has come to an end—time flies when you’re chasing your passions! You and your business have most likely experienced a range of ups, downs, twists, and turns this year. Whether you accomplished all you’d been hoping for or 2019 has been a tough one, the beginning of a new year is always an opportunity to refresh your priorities.