Main Content

Small Business Blog

Topics / Previous Posts Marketing (120)
How to Plan Your Holiday Marketing Campaigns
  • 08 September 2020
  • Kayla Meier

How to Plan Your Holiday Marketing Campaigns

Though it might seem like the year has lost its structure, the holidays will soon be here. Prepare for them now with your marketing plan. Over the past few months, customers have increasingly turned to e-commerce for their shopping needs, and that trend is expected to carry over into the holiday season. With the right holiday marketing campaign and e-commerce approach, you can prepare your small business for the challenge of a holiday season in these unusual times.

Essential Newsletters for Small Business Owners
  • 24 August 2020
  • Leo Covey

Essential Newsletters for Small Business Owners

Many of us start our day with the same early morning email ritual. We glance through our inboxes, scan our important work emails and then delete the “junk emails” we do not need. Hopefully, there are a few inspired treasures buried in between all those messages—newsletters from your favorite thought leaders in the world of small business. If not, here are a few top picks, blending a mix of inspiration, insight and pragmatic get-it-done information. Hint: Many of the below links lead to blogs. From there, it is as simple as signing up with your email address.

Social Templates to Keep Your Customers Informed
  • 29 April 2020
  • Lindsay Weightman

Social Templates to Keep Your Customers Informed

As a business owner, we know things feel like they are changing by the day and it can be tough to plan, adapt and stay responsive. To reduce some of the leg work and help you communicate with your audience on social, we designed some visual templates that can help keep your loyal customers up to date.

How to Find Valuable Market Knowledge
  • 02 March 2020
  • Jelani Markus

How to Find Valuable Market Knowledge

As a small business owner, you are likely to run into new challenges daily. After establishing a customer base, you need to work to keep them happy. Once you have consumer loyalty, it is time to expand your reach. If your company corners a portion of the market, it is time to look for another to conquer. A strong familiarity with current market knowledge is a great way to maintain an advantage in your industry.

What Your Marketing Assets Say About You
  • 17 February 2020
  • Taylor Miller

What Your Marketing Assets Say About You

Nobody ever said running a small business was easy, which is why it is important to consistently review and update your marketing assets so you can head into 2020 ahead of the game. Never forget that you are the brand. Any marketing assets that you put out are representing you, and you want to always represent the best version of you. Here are four items to consider when you are questioning what your current marketing assets are saying about you.