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Preparing for the Shopping Holidays
  • 19 October 2020
  • Leo Covey

Preparing for the Shopping Holidays

As you and your small business ramp up for the busy holiday season, keep in mind the important shopping holidays that happen in rapid succession, starting right after Thanksgiving. The pandemic will continue to affect the way shoppers shop and the way you run your small business. Take learnings from each of these shopping holidays and apply them throughout the season, as different shopping and retailing “modes” will blur together this year.

Email Marketing Tips for Holiday 2020
  • 05 October 2020
  • Kayla Meier

Email Marketing Tips for Holiday 2020

When the seasons change and the leaves start to fall, it is the perfect opportunity to turn your attention to the holidays. In these uncertain times, many retailers are changing their holiday season plans. Whether you aim to start your sales earlier, offer outdoor or modified shopping experiences, or simply announce a new collection, creating an email marketing strategy for the holiday season now will help you get ahead later. Here are a few helpful email marketing tips for holiday 2020.

How to Plan Your Holiday Marketing Campaigns
  • 08 September 2020
  • Kayla Meier

How to Plan Your Holiday Marketing Campaigns

Though it might seem like the year has lost its structure, the holidays will soon be here. Prepare for them now with your marketing plan. Over the past few months, customers have increasingly turned to e-commerce for their shopping needs, and that trend is expected to carry over into the holiday season. With the right holiday marketing campaign and e-commerce approach, you can prepare your small business for the challenge of a holiday season in these unusual times.

Essential Newsletters for Small Business Owners
  • 24 August 2020
  • Leo Covey

Essential Newsletters for Small Business Owners

Many of us start our day with the same early morning email ritual. We glance through our inboxes, scan our important work emails and then delete the “junk emails” we do not need. Hopefully, there are a few inspired treasures buried in between all those messages—newsletters from your favorite thought leaders in the world of small business. If not, here are a few top picks, blending a mix of inspiration, insight and pragmatic get-it-done information. Hint: Many of the below links lead to blogs. From there, it is as simple as signing up with your email address.

Social Templates to Keep Your Customers Informed
  • 29 April 2020
  • Lindsay Weightman

Social Templates to Keep Your Customers Informed

As a business owner, we know things feel like they are changing by the day and it can be tough to plan, adapt and stay responsive. To reduce some of the leg work and help you communicate with your audience on social, we designed some visual templates that can help keep your loyal customers up to date.