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We're here for you. Being a small business owner or entrepreneur within an ever-changing landscape can feel intimidating without support. The UPS Store Small Business Blog is the resource you can rely on to help you grow, thrive, and reach your small business goals. Here you’ll find small business tips and advice you can start using immediately on hiring practices, safety, marketing insights, keys to success, and so much more. Choose from the topics to the left and discover the answers you’re looking for.

Topics / Previous Posts Marketing (128)
Secrets of Social Commerce: How to Turn Your Social Media into a Valuable Sales Channel
  • 21 June 2021
  • Leo Covey

Secrets of Social Commerce: How to Turn Your Social Media into a Valuable Sales Channel

Social media continues to innovate the way we connect with people, communities, brands and businesses across the world. At the same time, e-commerce continues to flourish as more and more customers turn toward their mobile devices to shop. And now these two transformational forces have a natural meeting point: social commerce. With a solid foundation of established social media platforms, billions of built-in followers and potential purchasers, and a steady infusion of new technologies and innovations being added every year, social commerce has the potential to be a viable sales channel for your small business, if it is not already.

Using A Podcast to Promote Your Small Business In 2021
  • 14 June 2021
  • Jelani Markus

Using A Podcast to Promote Your Small Business In 2021

Podcasts are everywhere. Everyone seems to be listening to them and everyone seems to be making them. Morning commutes and afternoon walks are more commonly scored, not by the latest top 40 hits, but by informational and entertaining podcasts covering a variety of topics–including small businesses. Creating a business podcast with a dedicated audience hungry for the information you deliver could be a wonderful way to grow your bottom line. If you’re interested to learn more about creating podcasts in general or starting a business podcast of your own, read on.

All About Social Media Giveaways and Small Business
  • 17 May 2021
  • Jelani Markus

All About Social Media Giveaways and Small Business

A key component in any small business success is growth. Social media, when used wisely, is a tool you can use to help solidify your small business growth plan. Maintaining a strong presence online requires engaging posts that keep your audience coming back for more. One way to achieve that is through a social media giveaway. When you learn more about social media giveaways, you’re better equipped to get started and reap the benefits.

A Guide to Business Networking While Working Remotely
  • 12 May 2021
  • Alex Penfield

A Guide to Business Networking While Working Remotely

Work-life balance, zero commute time, sweatpants. There are a lot of perks that come with working from home. But working remotely is not without its challenges, one of which is the difficulty to build and expand your network without in-person interaction. Traditional networking is all about face time and relies heavily on things like large-scale conferences, business card exchanges and endless handshakes — none of which have been possible over the past year. So, the question then becomes, how do we connect when we can’t be together?

Brand Strategy Guide: A Brand Development Template for Your Small Business
  • 03 May 2021
  • By Leo Covey

Brand Strategy Guide: A Brand Development Template for Your Small Business

The origins of branding go back thousands of years and in today’s modern world of business and commerce, branding helps to differentiate your products and services. When your small business is properly branded, it can leave a lasting imprint on your customers’ hearts, minds and wallets.