- 25 September 2023
- Public Relations
The holidays are just around the corner. Learn how to optimize your small business for holiday online shopping with our top tips!
- 09 June 2021
- Alex Penfield
These days, it seems like everyone meets online. From dating to networking, the world of digital relationships is booming, and your small business connections should be no exception. Though far from romantic in nature, building and maintaining digital customer relationships has a lot in common with the online dating world — the goal is to create a digital presence that puts your best foot forward with the hope that potential prospects will “swipe right” and choose you. As a small business, forging these personal connections, both online and in person, is what sets you apart from your competition. A stronger relationship with customers increases your chances of winning repeat business and can lead to increased sales over time. So how can you help your small business win big in the world of digital customer relationships?
- 24 May 2021
- Taylor Miller
The bottom line of every small business is anchored on cash flow. Cashless payment systems have become ubiquitous where sales can come through a myriad of new ways. With the rise in secure mobile technology, the growing comfort and ease of online shopping and the benefits of contactless payments, we are living in the golden age of cashless payment systems. And both consumers and retailers are feeling it. In August 2020, a National Retail Federation survey found that 67% of retailers accept some form of no touch cashless payments.
There are, however, many things to consider before turning your business into an all-cashless enterprise — including the pros and cons of digital/mobile payments and contactless credit cards. We’ve rounded up five things you need to know about the move to cashless commerce.
- 08 July 2014
- Eric Michaels
Customers are constantly reviewing your business in online communities. The slightest slip in quality of your product or service may create a wave of bad publicity when it happens to someone with a large social