- 09 June 2021
- Alex Penfield
These days, it seems like everyone meets online. From dating to networking, the world of digital relationships is booming, and your small business connections should be no exception. Though far from romantic in nature, building and maintaining digital customer relationships has a lot in common with the online dating world — the goal is to create a digital presence that puts your best foot forward with the hope that potential prospects will “swipe right” and choose you. As a small business, forging these personal connections, both online and in person, is what sets you apart from your competition. A stronger relationship with customers increases your chances of winning repeat business and can lead to increased sales over time. So how can you help your small business win big in the world of digital customer relationships?
- 24 May 2021
- Taylor Miller
The bottom line of every small business is anchored on cash flow. Cashless payment systems have become ubiquitous where sales can come through a myriad of new ways. With the rise in secure mobile technology, the growing comfort and ease of online shopping and the benefits of contactless payments, we are living in the golden age of cashless payment systems. And both consumers and retailers are feeling it. In August 2020, a National Retail Federation survey found that 67% of retailers accept some form of no touch cashless payments.
There are, however, many things to consider before turning your business into an all-cashless enterprise — including the pros and cons of digital/mobile payments and contactless credit cards. We’ve rounded up five things you need to know about the move to cashless commerce.
- 01 February 2021
- Leo Covey
If anyone hasn’t said this yet, congratulations! You made it through another holiday season — and probably one of the most challenging ones in history, too. After you give yourself a pat on the back (feels good, right?), it is time to talk about how to turn all those holiday shoppers into something even better: loyal customers. Why waste time and effort focusing on new potential shoppers when, with a couple of nudges, you can bring back previous buyers who already have a great experience with your business? Now, on to those tips!
- 08 July 2014
- Eric Michaels
Customers are constantly reviewing your business in online communities. The slightest slip in quality of your product or service may create a wave of bad publicity when it happens to someone with a large social
- 17 September 2013
- Dr. Billy M.
Giving back to the community is a big part of operating your business in a socially responsible manner, and it can significantly improve your business model. Although big businesses give thousands of dollars to