- 12 April 2021
- Dr. Billy M. and Jelani Markus
Search engine optimization (SEO) is a collection of techniques you can use to improve your site's visibility in a search engine's organic search results, which can be an effective tool for marketing your small business. If you want to learn more about the basics of SEO for your small business and how to get started, you're in the right place.
- 22 March 2021
- Jelani Markus
Celebrating this Women’s History Month from a business standpoint means taking a good look at some of the impact women have had in the business world. The contributions women have made throughout so many industries have been historic, impactful and worthy of praise. Here are just a few eyebrow-raising achievements we can attribute to female entrepreneurs, small business owners and employees.
- 22 February 2021
- Jelani Markus
Being a small business owner means wearing a vast number of hats. You’re an accountant. You’re a coach. You’re an employee (for yourself). But most of all, you’re a boss. And as a boss, you want to hire the best employees. A way to help ensure you’re hiring the right people is to ask applicants the right interview questions to gain substantial insight about them. The following six questions can help you better understand potential employees before you make the decision to have them join your team.
- 18 January 2021
- Alex Penfield
New year, new goals! As a small business owner, you are always striving to grow, learn and reach new milestones, and a new year is no exception. Your entrepreneurial spirit means you are constantly setting new goals to work toward and finding creative ways to make them a reality. But what about your employees? While they may not have a direct ownership stake, your team is key to the success of your company, so keeping them on track and motivated is just as important as you enter a new year of growth and opportunity.
- 11 January 2021
- Jelani Markus
A new year brings with it a feeling of a fresh start. How you start your 2021 can make all the difference when it comes to the momentum you create for the rest of the year. For a small business owner with a significant portion of your presence online, now is an excellent time to dive deep into your website and take note of what’s working, what’s not working, and what simply needs a new coat of paint. The following six strategies can help you make sure your website looks and functions at its best for 2021.